Online Master's Degree in Interaction Design in Spain

Find Online Masters in Interaction Design in Spain 2017

Interaction Design

Spain (Spanish: España) is a diverse country sharing the Iberian Peninsula with Portugal at the western end of the Mediterranean Sea. Spain is considered an exotic country in Europe due to its friendly inhabitants and relaxed lifestyle. The normal duration for University courses in Spain is 4 years, except Medicine and the double degrees, which are 6. Madrid and Barcelona are well known cities around world for its cuisine, vibrant nightlife, and world-famous folklore and festivities.

Online Master in Interaction Design in Spain

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Master Web Analytics, Usability And User Experience (ux)

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 600  October 2017 Spain Barcelona

In the Master in Web Analytics, Usability and User Experience (UX) you formed to monitor, measure and improve investment company through a plan of action and continuous improvement, covering the art and science of achieving success through the data, usability and conversion to drive change in online business. [+]

Online Masters in Interaction Design in Spain. The boom and professionalization of the digital sector along with increased competition in sectors such as the "mobile" or "e-commerce" force companies to monitor, measure and optimize the advertising process and buying in each of its stages, and turn each visit into a business opportunity by offering memorable experiences. In order to solve these problems and with the sole objective of improving results emerge new professional profiles such as digital analyst and conversion optimizer (CRO) and user experience (UX). In the Master in Web Analytics, Usability and User Experience (UX) you formed to monitor, measure and improve investment company through a plan of action and continuous improvement, covering the art and science of achieving success through the data, usability and conversion to drive change in online business. What will I learn? Upon completion of the Master in Web Analytics, Usability and User Experience (UX) you will be perfectly able to: Optimize performance and user experience of your site. Define, plan and implement a program of continuous improvement focused on the customer. Optimize conversion and user experience (UX). Using web analytics to drive change in online business. Define key factors (KPIs) and make Dashboards. Define, implement and operate a web analytics system efficiently. To whom it May concern? The Master in Web Analytics, Usability and User Experience (UX) provides training specifically geared to the following profiles: Online marketing professionals who need to optimize your campaigns and digital marketing investments, improving investment efficiency, increasing return on investment and optimizing the cost. Entrepreneurs who need to promote a change in their online projects. Managers and marketing managers, webmasters, web programmers and responsible internet portals who need to catch up on the latest techniques of web analytics. Directors and managers of SMEs who want to optimize conversion through their websites. Young graduates who wish to develop their career in the world of Internet, digital marketing and new technologies and want to specialize in web analytics, usability and user experience. Curriculum The structure and materials of the Master in Web Analytics, Usability and User Experience (UX) is organized as follows: Module 1. Introduction to Web Analytics web analytics, definition, properties and ecosystem Web analytics tools The customer as a source of information Google Analytics module 2. Basic Home and administration of Google Analytics Create goals and funnels Events, custom variables, profiles and filters Creating segments and campaign tracking Integration with AdWords and Webmaster Tools Transaction Tracking Alerts and customized reports 3. Google Analytics module Advanced Page tagging and advanced filters regular expressions Excel to Google Analytics Module 4. Analysis of Digital Marketing Analysis of media and campaigns Ecommerce Analysis Multichannel and remarketing with Google Analytics Analysis Analysis of social media Uptake test leads Analysis of offline actions ROPO Analysis of contents Design analysis and UX Module 5. KPIs and Scorecards Defining KPIs and dashboards online Scorecard for online display advertising campaigns Scorecard for SEO campaigns Scorecard for PPC campaigns Scorecard for user experience Scorecard for social media campaigns Scorecard for email campaigns 6. Module User Experience User-centered design, definition, properties and trends UX Research Methods Defining metrics and goals UX The planning process UX Writing for Web-centric user Module 7 Introduction to Conversion Optimization Conversion optimization, definition and properties Trinity Conversion Method Defining metrics and conversion goals Planning tests, where do we start? Planning tests, how we prioritize? Customer buying cycle online Creating pages input Test A / B and multivariate Module 8. Optimizing Website Optimizing for mobile devices Optimization of the homepage and product Tools conversion optimization Graduate Final Project [-]

Executive Master In Digital Marketing, Analytical And Ux

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 1125  October 2017 Spain Barcelona

The Master in Digital Marketing, Analytics and UX is a program designed to meet this need, the hand of great professionals who practically will teach the most advanced techniques that integrate digital marketing, structured in three phases: Uptake "Traffic Management "conversion and Usability" CRO and UX "and Measurement and Analysis" Analytical Digital ". [+]

Internet and digital media have become essential marketing channels and sales -ecommerce-. The shortage of really qualified professionals in digital marketing makes this one of the most demanded profiles, both digital native companies, such as companies in the digitization process. The Master in Digital Marketing, Analytics and UX is a program designed to meet this need, the hand of great professionals who practically will teach the most advanced techniques that integrate digital marketing, structured in three phases: Uptake "Traffic Management "conversion and Usability" CRO and UX "and Measurement and Analysis" Analytical Digital ". In the Master in Digital Marketing you will learn to design digital marketing strategies, optimize attracting traffic, improve conversion and user experience, developing your analytical skills to interpret the data and improve the process. What will I learn? Upon completion of the Master in Digital Marketing, Analytics and UX you will be perfectly able to: Define, plan strategically and manage digital marketing campaigns. Get the most out of the online channel customer acquisition. Getting traffic to your website or App by SEO, SEM, Display and Social Media. Optimize conversion and user experience (UX and CRO). Define, plan and implement a program of continuous improvement focused on the customer. Learning to use web analytics to drive change in the digital business. Define, implement and operate a web analytics system efficiently. To whom it May concern? The Executive Master in Digital Marketing Online provides training specifically geared to the following profiles: Online marketing professionals who want to maximize the presence and visibility of their businesses on the Internet. Entrepreneurs with innovative projects that require training to enhance their knowledge in Internet and digital environments at an advanced stage of your project. Managers and professionals involved in the transformation processes of their companies. Managers and professionals who want to recycle their training and incorporate strategic developments that technology and the Internet offer companies. Marketing graduates with experience who wish to develop their career in the world of Internet, digital marketing, web analytics and new technologies. Curriculum The structure and materials of the Master in Digital Marketing is organized as follows: Module 1. Online Media Planning Advertising in online media evolution and trends Online planning strategy Sources of information and customer tracking Multichannel analysis and attribution models Module 2. Introduction to Web Analytics web analytics, definition, properties and ecosystem Web analytics tools The customer as a source of information 3. Google Analytics module Basic Home and administration of Google Analytics Create goals and funnels Events, custom variables, profiles and filters Creating segments and campaign tracking Integration with AdWords and Webmaster Tools Transaction Tracking Alerts and customized reports Module 4. Graphic Advertising Online Efficient management of online display advertising Advertising networks, advertising formats and trends Display advertising with Google Display Ad Builder 5. Search Module Search engine advertising, definition, properties and trends Defining metrics and goals in SEO and PPC efficient management of paid search campaigns. PPC AdWords Editor I. Introduction SEO seekers SEO II. keyword research SEO III. linkbuilding SEO IV. Inbound marketing V. SEO SEO Audit 6. Google Analytics module Advanced Page tagging and advanced filters regular expressions Excel to Google Analytics Module 7. Analysis of Digital Marketing Analysis of media and campaigns Ecommerce Analysis Multichannel and remarketing with Google Analytics Analysis Analysis of social media Uptake test leads Analysis of offline actions ROPO Analysis of contents Design analysis and UX 8. Social Media Module social networking and community management Building and maintaining a social network Campaigns and social media strategy Advertising in social networks Content viralization Module 9. Email and Affiliate Networks Email campaigns, definition and properties Building and maintaining contact databases Tools for email campaigns Write emails that convert Affiliate networks Module 10. KPIs and Scorecards Defining KPIs and dashboards online Scorecard for online display advertising campaigns Scorecard for SEO campaigns Scorecard for PPC campaigns Scorecard for user experience Scorecard for social media campaigns Scorecard for email campaigns Module 11. Legal Aspects Classes legality. Privacy online European and international regulations 12. Module User Experience User-centered design, definition, properties and trends UX Research Methods Defining metrics and goals UX The planning process UX Writing for Web-centric user Module 13. Introduction to Conversion Optimization Conversion optimization, definition and properties Trinity Conversion Method Defining metrics and conversion goals Planning tests, where do we start? Planning tests, how we prioritize? Customer buying cycle online Creating pages input Test A / B and multivariate 14. Module Website Optimization Optimizing for mobile devices Optimization of the homepage and product Tools conversion optimization Final Project Master of Digital Marketing [-]