Online Masters in e-Business in Europe

Top Online Masters in e-Business 2017 in Europe

e-Business

Europe is the sixth largest continent and includes 47 countries and assorted dependencies, islands and territories. It is bordered by the Mediterranean Sea to the south, Asia to the east, and the Atlantic Ocean to the West.

Masters Online in e-Business in Europe

Read More

MA In Online Marketing And E-commerce

OBS Business School
Online Full time Part time 12  May 2017 Spain Barcelona + 1 more

Despite the global economic crisis environment, the digital market evolves year after year, becoming one of the main engines of growth. The speed at which new technologies are adapted has no historical comparison. While radio took thirty and eight years getting an audience of fifty million people and thirteen TV, Internet he succeeded in so ... [+]

Top Online Master's Degrees in e-Business in Europe. Masters in Online Marketing and E-Commerce Despite the global economic crisis environment, the digital market evolves year after year, becoming one of the main engines of growth. The speed at which new technologies are adapted has no historical comparison. While radio took thirty and eight years getting an audience of fifty million people and thirteen TV, Internet did it in just four years. And the new media have catalyzed the emergence of innovative business models and organizations that, in few years, have emerged as leaders in their respective sectors. This is a new digital revolution. But, why the Internet is such a radical change in the way we communicate and do business? List made arguments about the importance of the digital economy in today's society we could make a long list, but there are some factors that distinguish substantially: Interactivity and connectivity without limits. We are witnessing the emergence of new mass media that enables multidirectional communication very efficiently, in real time and without geographical barriers. The versatility. Internet really is nothing more than a communication protocol, allowing multiple devices to be supported by TV, mobile phone, smartphones, tablets, appliances, of course, the computer. There is a disconnect between hardware and content so that users want to access their information from any device. Quite a challenge. Measurement results. Unlike other media, the Internet allows to measure with accuracy the results of any campaign or action we take, across multiple metrics aimed at measuring, control and monetize our goals. And all in real time. Transactional and accessibility. For the first time in history we can complete the transaction within the media: It's what we call e-commerce. Looking, you choose, pay, you go. All this in no more than three clicks. Last but not least, the Internet represents a break with traditional distribution models. Internet allows complete disintermediation the distribution chain (and thus costs), so that the customer contact - company becomes 100% direct. And in this digital world, the e-commerce sector is expanding. Is a new communication channel sales and growing thanks to increased access to the Internet, mobile devices, and new patterns of demand. In recent years new projects have appeared in the world of e-commerce in most economic sectors in a few years have become leaders in their sectors. The emergence of new competitors has forced traditional retail companies to have a presence in the digital world. New paradigms are needed to succeed in these sectors. And to succeed professionally in this sector, it is necessary to acquire a range of skills and abilities to conceptualize, implement and manage an e-commerce based business. With the Master of Marketing and Electronic Commerce Online you will get the necessary training to boost your career in this area by becoming an expert in online marketing. Career prospects Some of the job opportunities to which they can choose, having completed postgraduate studies in Online Marketing and Electronic Commerce OBS-UB are: Interactive agency. Venture capital funds (venture capital) E-commerce channel manager SEO Consultant, SEM Product Manager Online Marketing Manager Commercial Digital Marketing Drive eCommerce project Communication Agencies Digital Project Management Online Sales Manager Projects E-commerce consultant Objectives of the Master in Online Marketing and E-Commerce What goals are going to get? Capacity for analysis and synthesis. Ability to search, analyze and interpret data into relevant information for decision making. Critical thinking. Teamwork. Focus on problem solving. Action orientation. Knowing how to structure a business model around e-commerce. Know in depth the main techniques and channels of recruitment, attraction and retention of members. Understand the new paradigm of digital communication. Know and internalize the most relevant aspects (on site and off site) on the design of transactional websites. The different models of possible monetization. The design and management of internal operations. Understand and assimilate the flow conversion The professional and personal skills characteristic of an entrepreneur. Curriculum Online Master in Marketing and E-Commerce The structure, duration and content of the Master in Digital Marketing and E-Commerce allows you to ensure the achievement of the objectives. A modular, linear and sequential structure structured around your experience. The program is divided into ten modules transverse end project that includes a role playing activity. Requirements Masters in Online Marketing and E-Commerce The fundamental goal of our admissions process is to ensure the suitability of candidates. All participants must get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni. These are the stages of the admission process: 1. Prerequisites for admission in February. Admission 3. Personal Interview 4. Cover letter in May. 6 Assessment Admissions Committee. Matriculation Master Degree in Online Marketing and E-Commerce People who pass the evaluation of the program and meet the academic requirements established by the UB, will be awarded the UB (University of Barcelona). In addition, all persons who pass the assessment will receive the degree of EAE Business School. To obtain the degree of UB is necessary to have University Degree (Engineering Degree or Diploma). Failure to have a University Degree, once passed the different assessments, a diploma of university extension of UB is obtained. Financial Aid Online Master in Marketing and E-Commerce OBS offers candidates the scholarship program to promote continuing education for professionals, entrepreneurs and managers. To apply for one of these grants, which fund part of the program, candidates must be admitted to the program and meet the specified requirements. The Admissions and Scholarship Committee will assess the adequacy of the profile and the career of the candidates, the reasons given in the letter of scholarship application and the candidate's professional and academic recommendations. [-]

Master In Digital Business Management

OBS Business School
Online Full time Part time 12  May 2017 Spain Barcelona + 1 more

For years, we are witnessing the transition from an analog to a new digital society society (new technologies, business models, forms of organization and communication ...) with the disruptive changes that this implies; the way of doing business and structure the work. This has been a consequence of profound changes that have experienced the most economic, new sectors ... [+]

Master in Digital Business Management For years, we are witnessing the transition from an analog to a new digital society society (new technologies, business models, forms of organization and communication ...) with the disruptive changes that this implies; the way of doing business and structure the work. This has been a consequence of profound changes that have experienced the most economic sectors, new companies with new business cultures that have revolutionized the prevailing status quo in many economic sectors creating new totally different to the previous settings. We live in a changing stage characterized by complexity, ambiguity, volatility and the speed of the environment. Society demands more transparency and honesty in the way we communicate and witness the exponential increase in information (external, unstructured, open and real time) to manage decision making. There are new technological tools that will meet in the Master in Digital Business Management allows you to manage more efficiently an organization. A very challenging environment that demands new skills, professional and personal skills to assimilate in this program. For all these reasons, the Master in Digital Business Management OBS focuses on the key aspects from both technical and human terms, to address the new security environment. A need for professionals and digital entrepreneurs of our time. Objectives of the Master in Digital Business Management What goals are going to get? Understand the benefit and promote the necessary changes for improvement in the management and direction of the company, based on the orientation of the strategy in the digital environment. Implement and follow digilitación strategies of a business, making the right decisions to achieve planned objectives. Develop management skills and techniques necessary to lead a process of change in the company. Perform a Development Plan digital business. Skills and abilities that will develop in this master are: Domino of different strategies for decision-making. Increased accuracy of the capacity of analysis and synthesis in order to identify, in a systematic and realistic, the factors generating challenges and opportunities in digital environments. Improved communication skills and motivation of equipment to lead change processes. Requirements Master in Digital Business Management The fundamental goal of our admissions process is to ensure the suitability of candidates. All participants must get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni. These are the stages of the admission process: Prerequisites for admission Application for admission Personal interview Motivation letter Admissions Committee evaluation Matriculation Master Degree in Digital Business Management People who pass the evaluation of the program and meet the academic requirements established by the UB, will be awarded the UB (University of Barcelona). In addition, all persons who pass the assessment will receive the degree of EAE Business School. To obtain the degree of UB is necessary to have University Degree (Engineering Degree or Diploma). Failure to have a University Degree, once passed the different assessments, a diploma of university extension of UB is obtained. Financial Aid Master in Digital Business Management OBS offers candidates the scholarship program to promote continuing education for professionals, entrepreneurs and managers. To apply for one of these grants, which fund part of the program, candidates must be admitted to the program and meet the specified requirements. The Admissions and Scholarship Committee will assess the adequacy of the profile and the career of the candidates, the reasons given in the letter of scholarship application and the candidate's professional and academic recommendations. [-]

Master In Mobile Business: Technologies, And Mobile Marketing Apps

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 750  October 2017 Spain Barcelona

Master in Mobile Business: Technologies, Apps and Mobile Marketing is an innovative program that prepares you to know in depth the potential of devices, technologies and communication channels and mobile marketing, with the aim of transferring them to business strategy to achieve competitive advantages and new opportunities for business development. [+]

Top Online Master's Degrees in e-Business in Europe. Master in Mobile Business: Technologies, Apps and Mobile Marketing is an innovative program that prepares you to know in depth the potential of devices, technologies and communication channels and mobile marketing, with the aim of transferring them to business strategy to achieve competitive advantages and new opportunities for business development. Knowing how the user behaves with a smartphone, meet new analysis variables such as geolocation, new distribution channels and marketing and new models of effective business, it is key to integrating this new technology as disruptive in the business world. The Master of Mobile Business & Marketing provides training for professionals who want to learn to get the most out of all the opportunities the mobile environment offers organizations and entrepreneurs. What will I learn? Upon completion of the Master in Mobile Business: Technologies, Apps and Mobile Marketing you will be perfectly able to: Acquire a clear view on the framework of existing mobile technology today with its advantages and disadvantages. Gain knowledge regarding the fundamentals of mobile programming. Have the tools and knowledge necessary for generating successful business models in the field of mobile technologies. Acquire the necessary skills for creating and managing mobile technology-based companies. Get the ability to design and implement professional success strategies. To whom it May concern? The Master in Mobile Business: Technologies, Apps and Mobile Marketing provides training specifically geared to the following profiles: Professionals who want to set up platforms accessible from mobile devices. Entrepreneurs who want to develop projects in the mobile environment. Marketing and usability experts interested in training to meet the new opportunities of Mobile Business. Directors and managers of SMEs who want to leverage mobile devices in addition to their traditional business strategies and digital marketing. Professionals and graduates who want to specialize in training new business opportunities offered by smartphones. Curriculum The structure and materials of the Master in Mobile Business: technologies, apps and mobile marketing is organized as follows: Module 1. Trends social relationship and communication trends General trends in technology Trends in mobility Market Trends Module 2. Innovation Creativity techniques Innovation. Importance, classification and plan Open innovation What is a business model? Tools and Techniques Module 3. Digital Marketing Recruitment campaigns online Optimize conversion and user experience Application of web analytics Module 4. Business Models Apps and revenue models New business models in the audiovisual sector New business models on collaborative economy New business models in automotive New business models in retail and mobility Module 5. Business Strategy Business strategy and competitive advantage strategic and operational marketing organizational methods and cutting-edge professional search Finance. legal and tax system Funding sources Entrepreneurial communication and negotiation with investors Canvas tool and technique lean business model growth hacking Agile & Scrum Module 6 Project management Agile project management I scrum technique Scrum technique II Module 7 User Experience in Mobile Basics of mobile UX. Guidelines + user research Conceptualizing and prototyping Evaluation and iterations gamification Design thinking Android & IOS 8. Module System Architecture Development environment Android components Android & Business Traditional devices connected to the network iOS Introduction Tools and development environments Objective C Basics Structure of an iPhone application Main UI controls AppStore and publishing process Module 9. Technology in Mobile Devices overview of current mobile technologies wireless technologies other technologies 10. Applicable Services Module Mobile Technologies Mobile marketing I Mobile marketing II Mobile marketing III Mobile marketing IV Advergaming Mobile outreach strategies Mobile learning Mobile banking competitive mobile surveillance Module 11. HTML5 Responsive web Design and application architecture Main tools and development environments Programming Fundamentals Master Final Project [-]

Master In Digital Marketing And E-commerce

Spain Business School
Online Part time 10  February 2017 Spain Madrid

It addresses all those who want to create an Internet business and want to reach potential buyers, wherever they are, and know how to do it from different devices in the world. Also for those who need to define and plan the strategy that will lead to success in any trading company ... [+]

Who should attend: It addresses all those who want to create an Internet business and want to reach potential buyers, wherever they are, and know how to do it from different devices in the world. Also for those who need to define and plan the strategy that will lead to success in any trading company. Objectives: Know, understand and apply the fundamentals of any company on the Internet dedicated to trade, but from the perspective of the new market, digital. Acquire full knowledge from attracting customers, their loyalty, the strategy of e-commerce to the analysis of the results. Ability to measure and achieve results on the actions that are launched. Become an expert in achieving the best ROI. Being able to build your own project and get funding for it. In addition, a number of global targets to all programs consisting of: efficiently lead teams, learn to make strategic decisions, develop a global and inclusive vision, master change management and capture management skills. agenda: Module 1: Fundamentals Session 1: technological and legal environment. Session 2: Fundamentals of marketing. Session 3: Introduction to e-commerce. Module 2: Client Session 1: Digital Consumer. Session 2: CRM. Customer Management. Module 3: Digital Marketing Session 1: Digital Marketing. Session 2: Mobile Marketing. Session 3: Social Networks. Session 4: Email Marketing. Session 5: Search Engines: SEO-SEM. Session 6: Google Analytics I. Session 7: Google Adwords I. Session 8: Design and campaign management Module 4: E-commerce Session 1: Strategy in e-commerce. Session 2: Social e-commerce. Session 3: Logistics e-commerce. Session 4: Prestashop. Session 5: Magento. Module 5: Digital Management Skills Session 1: Time management. Session 2: Stress Management. Session 3: Public speaking. Session 4: Effective presentations. END OF MASTERS. Always accompanied by your expert, your project tutor and the head teacher. Additional Information: Those students who wish have the possibility of internships in major companies. This training can be funded by the Tripartite Foundation [-]

Master In Digital Marketing And Online Strategy

Spain Business School
Online Part time 10  February 2017 Spain Madrid

Aimed at all professionals who need to incorporate into their business strategies new customers use channels: digital. And, of course, to all entrepreneurs who need to know the benefits of the Internet, either because they will mount an e-commerce or because they want to transform or adapt their traditional business to digital ... [+]

Top Online Master's Degrees in e-Business in Europe. Who should attend: All professionals who need to incorporate into their business strategies new customers use channels: digital. And, of course, to all entrepreneurs who need to know the advantages of the Internet, either because they will mount an e-commerce or because they want to transform or adapt their traditional business to digital. Objectives: Know, understand and apply the fundamentals of any company, but from the perspective of the new market: the digital. Acquire full knowledge of marketing and customer management. Ability to measure and achieve results on the actions that are launched. Become an expert in achieving the best ROI. Being able to build your own project and get funding for it agenda: Module 1: Fundamentals Session 1: technological and legal environment. Session 2: Fundamentals of marketing. Module 2: Customer Session 1: Digital Consumer. Session 2: CRM. Customer Management. Session 3: Customer loyalty. Module 3: Digital Marketing Session 1: Digital Marketing. Session 2: Mobile marketing. Session 3: The world of social networks. Session 4: Email Marketing. Session 5: SEO and SEM Search Engine. Session 6: Google Analytics I. Analyzing data. Session 7: Google Adwords I. Designing campaigns. Module 4: Strategy Session 1: Objectives and strategies of a website. Session 2: Strategy in e-commerce. Session 3: Social Media Strategy. Session 4: Managing online reputation. Session 5: Strategic Marketing Plan. Session 6: Creating digital product. Session 7: Campaigns 360. Session 8: Marketing sector. Module 5: Digital Management Skills Session 1: Written communication. Session 2: Audiovisual Communication. Session 3: Public speaking. Session 4: Effective presentations END OF MASTERS. Always accompanied by your expert, your project tutor and the head teacher. Additional Information: Those students who wish have the possibility of internships in major companies. This training can be funded by the Tripartite Foundation Reviews of students: Carmen Luna (2015) • What is the best course? The best of the master has been the variety of subjects taught ranging from thematic technical nature and Fundamentals of the legal environment, enterprise or Finance Law for non-financial to more practical and dynamic, such as time management and leadership courses or motivation. • What is the worst of the course? The high number of exercises that send some teachers • Would you recommend it? Yes. I would recommend to those who want to have extensive training in digital business and also to those who have knowledge of certain areas of marketing and have not delved into important issues such as mobile marketing, social networks or web analytics. Francisco Salas (2016) • What is the best course? I like the art, the campus and methods • Would you recommend this master? • Yes of course [-]