Who is the course for?

  • For employees, businessmen and entrepreneurs who are interested in upgrading their business administration skills.
  • Corporate Executives.
  • Established Entrepreneurs.
  • Budding Entrepreneurs.
  • Strategic Consultants.
  • Executive Coaches.
  • Human Resource Experts.

Entry Requirement:

  • This course is available to all learners, from all academic backgrounds.
  • Good understanding of English language, numeracy and ICT are required to attend this course.


  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam.


  • After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of applying for NUS Extra Discount Card;
  • 24/7 student support via email.

Career Path:

  • Digital Marketer.
  • Advertising manager.
  • Marketing director.
  • Marketing analyst.
  • Brand manager.
  • Assistant brand manager.
  • Marketing director.


Business Branding

  • Defining Branding
  • What Are You All About?
  • Creating a Mission
  • Creating a Vision of the Future
  • Positioning Your Brand
  • Developing Your Style
  • Developing a Brand Name and Slogan
  • Creating a Visual Identity
  • Living Your Brand
  • Connecting with Customers
  • Launching Your Brand
  • Taking Your Brand’s Pulse
  • Performing a SWOT Analysis
  • Measuring Brand Health with a Balanced Scorecard
  • Middleton’s Brand Matrix
  • Interpreting Evaluation Results
  • Keeping the Brand Alive
  • Going Beyond the Brand

Branding Management

  • Introduction
  • Expand the Brand
  • Contract the Brand
  • Is Publicity a Good Thing
  • Way to Advertise the Brand
  • Be Authentic
  • It is not all about Quality
  • Category over Brand
  • The Importance of a Brand Name
  • Keep it Simple
  • Don’t be a Stuck Up Brand
  • A Second Thought on Naming
  • Should Product Name and Company Name be the Same?
  • Beware of Subbranding
  • Can You Ever Extend the Brand?
  • The Importance of the Logo
  • The Importance of Color
  • Think Globally
  • Branding and the Internet
  • Naming and the Internet
  • Globalization and the Internet
  • Conclusion

Social Media Branding

  • Defining the Terms
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms
  • Creating Brand-Focused Messages
  • Developing a Communication Strategy
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Last updated June 8, 2018
This course is Online
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