Advanced Diploma in Business Administration and Branding - CPD & IAO Accredited

John Academy

Programme Description

Advanced Diploma in Business Administration and Branding - CPD & IAO Accredited

John Academy

Who is the course for?

  • For employees, businessmen and entrepreneurs who are interested in upgrading their business administration skills.
  • Or anyone who is interested in leading and managing their own business.

Entry Requirement:

  • This course is available to all learners, from all academic backgrounds.
  • Good understanding of English language, numeracy and ICT are required to attend this course.


  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam.


  • After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of applying for NUS Extra Discount Card;
  • 24/7 student support via email.

Career Path:

This Diploma in Business Administration and Branding Course will be useful and would be beneficial for the management occupations especially the following careers:

  • Administrative Services Manager
  • Advertising, Promotions and Marketing Managers
  • Agricultural Managers
  • Architectural and Engineering Managers
  • Compensation and Benefits Managers
  • Computer and Information Systems Manager
  • Construction Managers
  • Financial Managers
  • Food Services Managers
  • Human Resources Managers
  • Industrial Production Managers
  • Management Directors
  • Medical and Health Managers
  • Natural Sciences Managers
  • And other Top Executives.


Business Administration

  • What is Business Administration?
  • Business and Organisations
  • Management of Business
  • Business Organization Perspectives
  • Decision Making
  • Approaches to Leadership

Business Communication

  • Communication Basics
  • Know Thyself and The Message
  • Learn To Use Terms of Business Communication That Invoke Emotions
  • Pay Attention To Body Language
  • Learn To Use Terms That Spark Interest
  • The Benefits Of Presenting Your Message In 1 Minute

Branding Basics

  • Introduction
  • The Purple Cow
  • Try to be an Exceptions
  • Make Yourself Well Recognised By Your Customers
  • Wow Your Customers
  • Develop a Personal Style
  • Use Creative Imageries to Catch the Attention
  • Be a Traditionalist, Not a Fad Chaser
  • Bringing Out the Purple Cow in Your Business
  • Conclusion

Brand Management

  • Defining Branding
  • What Are You All About?
  • Creating a Mission
  • Creating a Vision of the Future
  • Positioning Your Brand
  • Developing Your Style
  • Developing a Brand Name and Slogan
  • Creating a Visual Identity
  • Living Your Brand
  • Connecting with Customers
  • Launching Your Brand
  • Taking Your Brand’s Pulse
  • Performing a SWOT Analysis
  • Measuring Brand Health with a Balanced Scorecard
  • Middleton’s Brand Matrix
  • Interpreting Evaluation Results
  • Keeping the Brand Alive
  • Going Beyond the Brand

Business Branding

  • What Is Branding
  • Research Your Topic Thoroughly
  • Let People Know Who You Are: Distinguish Yourself
  • Represent Yourself
  • Networking With Social Media
  • Use Videos
  • Offer Training Courses
  • Provide Quality Material And Customer Service
  • Live And Breathe Your Brand
  • How Not Branding Can Spell Disaster

Personal Branding

  • Module One – Getting Started
  • Module Two – Defining Yourself (I)
  • Module Three – Defining Yourself (II)
  • Module Four – Controlling and Developing Your Image
  • Module Five – Personal and Professional Influences
  • Module Six – Sharpening Your Brand
  • Module Seven – Appearance Matters
  • Module Eight – Social Media (I)
  • Module Nine – Social Media (II)
  • Module Ten – Brand Management During a Crisis
  • Module Eleven – Branding Personality Traits
  • Module Twelve – Wrapping Up
This school offers programs in:
  • English

Last updated June 8, 2018
Duration & Price
This course is Online
Start Date
Start date
Open Enrolment
Part time
Full time
17 GBP
United Kingdom - London, England
Start date : Open Enrolment
Application deadline Request Info
End date Request Info
Open Enrolment
United Kingdom - London, England
Application deadline Request Info
End date Request Info