Award in Principles of Marketing & Sales

Advenio eAcademy

Programme Description

Award in Principles of Marketing & Sales

Advenio eAcademy

Young man pointing at Marketing Plan concept over a tablet computer

Course Overview:

This 12 week online course is designed for participants who wish to increase their knowledge and develop their professional skills in the fundamentals of marketing, marketing management, sales techniques and sales management. The marketing component for this short course includes topics such as the marketing concepts, marketing and business relationships, creating a marketing plan, branding, consumer behaviour, digital marketing, strategic marketing, services, advertising and marketing research. The sales component of the programme includes topics on selling skills, the art of persuasion, the sales cycle, sales management, sales forecasting and negotiation skills.

This certificate course consist of 20 modules, each of which comprises various learning objects including:-

  • Audio visual presentations
  • PDF presentations to accompany the audio visual presentations
  • Frequently Asked Questions with references
  • Self-Assessment Test Questions
  • Additional course materials such as reading lists, articles or case studies

In addition to the self-learn elements of the course there will be an interactive video conference tutorial/workshop sessions every week. There will be notification of the exact date and time through the system allowing participants to book their participation to the particular tutorial/workshop they are interested in.

In general each module involves one hour of audio visual presentation and another three hours of study time to follow and complete the related course materials including the FAQs, additional readings, forum contributions and self-assessment tests.

The course is deemed by the National commission of Higher and Further Education in Malta to be equivalent to the Malta Qualifications Council under the European Qualifications Framework. The equivalence of the course is that of 4 credits at Level 5 (Undergraduate level) which translates in 100 hours of study; including contact hours and self-study. The accreditation of the course provides the quality assurance and the recognition of the course within the EU.

Learning Outcomes:

This Award in Principles of Marketing and Sales aims to help participants with the ‘how to’ aspect of marketing planning, enables the participants to develop as the ‘marketing and sales professional’. The focus moves from the theoretical aspects of marketing and sales towards the many skills needed to manage the function itself – including elements ranging from the marketing mix, along with specialist areas like integrating social media.

Course Target:

This online interactive course is designed primarily as a refresher course for experienced practitioners who wish to build on their practical knowledge and experience. This is being run specifically for undergraduate and graduate students who do not have marketing and/or sales as core subjects in their courses. These courses thus provide a comprehensive, specialised and factual theoretical knowledge which is based on industry best practices.

Entry Requirements:

An applicant must satisfy the general entrance requirements and the programme specific requirements for each programme which is delivered in English, the language of study and assessment;

  • A recognised test of proficiency in English which is the language of study and assessment – IELTS Level 5 or equivalent for Level 5 courses
  • Academic standard – minimum undergraduate level of education – level 4 & 5 certificates OR
  • Work experience of the level set by the programme – 2 years in junior/middle management position.

Students are notified of the status of their registration upon application, submission of documentation and settlement of fees. In the event that application is rejected, students have the right to ask for their personal details to be removed from the system. Alternatively, student details and documentation are kept for 2 years.

Malta and EU flag in front of traditional Maltese blue balcony's, with old lampost, Valletta, Malta

Tariffs:

  • Non-Certificated Course (Self Learning) is available at Eur 399.00
  • Certificate Course (including integrative and evaluation process) is available at Eur 599.00

Students following the Level 5 Award in Principles of Marketing & Sales in Malta are now eligible and can apply for the Get Qualified Scheme by the Malta Enterprise which will enable them to benefit from a tax credit of 70% of the costs incurred.

This school offers programs in:
  • English


Last updated December 7, 2017
Duration & Price
This course is Online
Start Date
Start date
Jan. 2018
Mar. 2018
Duration
Duration
12 
Part time
Price
Price
399 EUR
Information
Deadline
Dec. 22, 2017
Courses booked and paid for in 2017 will be offered at the reduced rate of Eur399.
Locations
Malta - Malta Online
Start date: Jan. 2018
Application deadline Dec. 22, 2017
Courses booked and paid for in 2017 will be offered at the reduced rate of Eur399.
End date Mar. 30, 2018
Start date: Mar. 2018
Application deadline Feb. 16, 2018
Courses booked and paid for in 2017 will be offered at the reduced rate of Eur399.
End date May 31, 2018
Start date: May 2018
Application deadline Apr. 20, 2018
Courses booked and paid for in 2017 will be offered at the reduced rate of Eur399.
End date July 27, 2018
Start date: July 2018
Application deadline June 22, 2018
Courses booked and paid for in 2017 will be offered at the reduced rate of Eur399.
End date Sept. 28, 2018
Start date: Sept. 2018
Application deadline Aug. 17, 2018
Courses booked and paid for in 2017 will be offered at the reduced rate of Eur399.
End date Nov. 30, 2018
Start date: Nov. 2018
Application deadline Oct. 19, 2018
Courses booked and paid for in 2017 will be offered at the reduced rate of Eur399.
End date Jan. 31, 2019
Dates
Jan. 2018
Malta - Malta Online
Application deadline Dec. 22, 2017
Courses booked and paid for in 2017 will be offered at the reduced rate of Eur399.
End date Mar. 30, 2018
Mar. 2018
Malta - Malta Online
Application deadline Feb. 16, 2018
Courses booked and paid for in 2017 will be offered at the reduced rate of Eur399.
End date May 31, 2018
May 2018
Malta - Malta Online
Application deadline Apr. 20, 2018
Courses booked and paid for in 2017 will be offered at the reduced rate of Eur399.
End date July 27, 2018
July 2018
Malta - Malta Online
Application deadline June 22, 2018
Courses booked and paid for in 2017 will be offered at the reduced rate of Eur399.
End date Sept. 28, 2018
Sept. 2018
Malta - Malta Online
Application deadline Aug. 17, 2018
Courses booked and paid for in 2017 will be offered at the reduced rate of Eur399.
End date Nov. 30, 2018
Nov. 2018
Malta - Malta Online
Application deadline Oct. 19, 2018
Courses booked and paid for in 2017 will be offered at the reduced rate of Eur399.
End date Jan. 31, 2019
Price
Non-Certificated Course (Self Learning) - Eur 399.00; Certificate Course (including integrative and evaluation process) - Eur 599.00