Online Certificate in Marketing

Best Online Certificates in Marketing 2017

Marketing
Online Certificate in Marketing
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Certificate IV in Marketing and Communication (specializing in Digital Marketing)

Open Colleges
Online Full time 24  January 2017 Australia Australia Online

If you are looking to break into the dynamic world of digital marketing, this course is for you. We partnered with the best experts in the industry to design a course that teaches you how to get started in the fast paced world of online marketing. [+]

Top Online Certificate Programs in Marketing. Certificate IV in Marketing and Communication (specializing in Digital Marketing) This entry level certificate could be your ticket to the fast-paced world of digital marketing. Course Description If you are looking to break into the dynamic world of digital marketing, this course is for you. We partnered with the best experts in the industry to design a course that teaches you how to get started in the fast paced world of online marketing. You’ll learn: Digital marketing channels: paid and organic search (SEM & SEO), display, email & mobile Social media marketing Foundations of User Experience (UX) Customer segmentation Consumer behaviour Data analytics After this course you’ll be able to develop a fully integrated digital marketing plan, which will demonstrate your expertise to potential employers. Potential career outcomes Digital Marketing Assistant Digital Marketing Coordinator Marketing and Communications Coordinator Disclaimer The Course Material provided by Open Colleges Pty Ltd is based on the legislative framework provided and maintained by the Australian Government. Any reference to legislation, Australian Standards, Codes of Practice and guidelines for industry will be based on the use of the appropriate Australian legislative framework. Course Details Course number E1131IN Qualification name BSB42415 Certificate IV in Marketing and Communication (specialising in Digital Marketing) Course duration Maximum 24 months Delivery Method Online Recognition Nationally Recognised Assessments Case Studies, Demonstrations, Knowledge tests, Presentations Fee for service option awarded by Open Colleges (Provider number: 90796) Subjects Module 1: Introduction to digital marketing You'll get an introduction to the digital marketing sector and learn about the new technologies and future trends affecting the industry BSBMKG418 Develop and apply knowledge of marketing communication industry Module 2: Digital disruption The marketing environment is rapidly changing - this module will teach you about innovation and managing change BSBMKG417 Apply marketing communication across a convergent industry Module 3: Digital relationship management Practice your 'pitch' and develop presentation skills for dealing with clients or other stakeholders in the marketing industry BSBMGT407 Apply digital solutions to work processes BSBCRT401 Articulate, present and debate ideas BSBCMM401 Make a presentation Module 4: Marketplace analysis and customer segmentation We'll show you how to research the marketplace, analyse the results and develop segmentation strategies based on customer needs BSBMKG408 Conduct market research BSBMKG401 Profile the market Module 5: Customer behaviour insight development Understanding how to identify your customers and the buyer decision process is critical. You'll also learn how to develop insights based on market research BSBMKG419 Analyse consumer behaviour Module 6: Data analytics Learn about the growing field of marketing analytics and how to use data to optimise your marketing tactics BSBMKG411 Analyse direct marketing databases Module 7: Digital marketing channels SEM, SEO, social media, email, display, mobile. This module covers the digital marketing channels you need to reach your audienc BSBADV408 Review advertising media options Module 8: User experience (UX) foundations Create meaningful digital experiences for your users and understand the UX metrics that matter BSBMKG420 Create digital media user experiences Module 9: The digital marketing plan Bring it all together by developing and implementing your own comprehensive digital marketing plan BSBRES401 Analyse and present research information Requirements Education There are no formal education entry requirements for this course. English This course requires learners to read online learner modules, undertake a range of task-driven assessments and engage in online discussions. Consequently, learners need to have an effective command of written and spoken English. As a guide we recommend that learners currently or have previously: Been employed in a workplace for at least one year, where they predominantly use English language in verbal and written communications and/or; Have successfully completed one year of study taught predominately in English language and/ or; Have achieved an International English Language Testing System (IELTS) examination score of 5.5 during the past three years and/or; Have achieved an overall pass score on our free Open Colleges Language, Literacy and Numeracy tool available on our website for a Certificate IV. Computing You will need access to a computer and the internet and have basic computing skills. Minimum specifications for your computer are: All users: Microsoft Office 2010 or equivalent Broadband internet connection 2GB of RAM CD-ROM or DVD drive Adobe Reader XI or equivalent Adobe Flash Player 10 or higher. Access to printer and associated software Access to scanner and associated software Digital imaging software File compression software. Windows users: Microsoft Windows 7 or higher (Windows 8 recommended) 1 Ghz or faster processer (2GHz recommended) Mac OS users: Mac OSX v10.5 or higher (Mac OSX v10.6 recommended) 1 Ghz or faster processer (2GHz recommended) Skills To successfully complete this course, you will require basic computing skills. This includes: Creating, saving and editing Microsoft Office documents Accessing and searching the internet Downloading and saving documents from websites Uploading documents through websites Participating in online discussions Connecting digital cameras and downloading and storing images and audio files Connecting digital video devices and downloading and storing videos Compressing image files. Language, Literacy and Numeracy Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study this course. This tool can also help you determine your learning level and help you plan your future studies. Special Offers Start learning for less. Our payment options could help you make considerable savings on the cost of this course. Enrolment and Fees Pay AUD100.00 to get started with your course. [-]

Certificate in Digital Marketing

New England College of Business
Online Full time 56  September 2017 USA Boston

The Certificate in Digital Marketing was developed in response to these demands. In just seven fully online courses, you can get the in-depth perspective you need to succeed in today's digital marketplace. Financial aid is available for those who qualify. And, because you have a choice of classes, your certificate studies are geared toward your specific interests and career needs. [+]

21 Credits - 7 Courses The field of digital marketing has emerged and exploded as everyone and everything goes online. This means a new generation of digital-savvy marketers is needed to create and manage ways to engage audiences, sell products and grow companies. This is an exciting, yet challenging, time for marketing professionals as they struggle to embrace innovative strategies and new digital technologies in order to engage online audiences, cultivate digital opportunities and achieve a competitive advantage. Those individuals who understand the emerging trends and can leverage the power of mobile devices, social networks, graphic design, and the interactive Web are in high demand in the marketplace. Increase Your Working Knowledge of Digital Marketing The Certificate in Digital Marketing was developed in response to these demands. In just seven fully online courses, you can get the in-depth perspective you need to succeed in today's digital marketplace. Financial aid is available for those who qualify. And, because you have a choice of classes, your certificate studies are geared toward your specific interests and career needs. Learn the skills for online marketing success This certificate program requires just 21 credit hours to complete. Students will get in-depth coursework in the skills and strategies critical to success in digital marketing. Mobile technologies, social media engagement and Search Engine Optimization (SEO) are emphasized, in addition to: Web analytics Digital content Email marketing Online automated tools Viral marketing Data analysis and metrics Students will have the opportunity to work with new and emerging technologies, study the most recent trends and learn from established experts and pundits in the area of digital marketing. The program triangulates theories from the greatest minds in marketing, such as Seth Godin, Simon Sinek and Gary Vaynerchuk, to name a few. Curriculum The program is structured with no prerequisites, so students are able to enroll in the certificate program at any time. There is one required course, Digital Marketing. Students will choose the other six courses from these: Data Analysis, Metrics and Measurement of Digital Marketing Digital Advertising Online Content Marketing and Consumer Behavior Targeted Marketing and Social Optimization Search Engine Optimization Fundamentals of Web Design Mobile Marketing Viral Marketing and Digital Presence Laws, Ethics and Social Responsibility in a Digital Age Global Strategies in Digital Marketing Web 3.0 and Emerging Trends in Digital Marketing Digital Marketing Capstone [-]

Certificate: Managing and Using Marketing

Global Impact Training And Higher Education
Online Full time Part time Open Enrolment United Kingdom London

The focus of marketing is on the customer and customer satisfaction – meeting the needs of customers through the products/services we sell and offering the customer what they perceive as value. [+]

Top Online Certificate Programs in Marketing. Certificate: Managing and Using Marketing The focus of marketing is on the customer and customer satisfaction – meeting the needs of customers through the products/services we sell and offering the customer what they perceive as value. Today customers have higher and higher expectations for quality, service and value. Outcome Academic programmes can provide your staff with knowledge and understanding, but these programmes often do not provide the associated skills that can make a difference to a specific business or profession. Benefit On successful completion of the assessments and assignments, staff can top-up to their chosen university qualification by distance learning, meaning that no campus attendance is required. Companies or individual can purchase access to the materials for their and the materials can be used as stand-alone CPD resources and can of course be supported by live training or mentoring. Duration Anytime, anywhere at your own pace. Certificate Awarded by ATHE [-]

Professional Certified Marketer

Morgan International
Online Part time October 2017 Lebanon Beirut Jordan Amman India Pune Hyderabad Chennai New Delhi Canada Mississauga Vancouver Montreal France Paris Switzerland Geneva Germany Frankfurt am Main Qatar Doha Bahrain Manama United Arab Emirates Abu Dhabi Dubai AL Ain Saudi Arabia Dammam Egypt Cairo Russia Moscow Kazakhstan Almaty Ukraine Kiev Jeddah Riyadh Kuwait Kuwait City Bangalore + 39 more

The Professional Certified Marketer credential is a must for any professional committed to bringing best practices and top skills to the fore. You not only get three impressive letters after your name, you get to put proven skills into action & create some marketing magic of your own. [+]

Professional Certified Marketer The Professional Certified Marketer credential is a must for any professional committed to bringing best practices and top skills to the fore. You not only get three impressive letters after your name, you get to put proven skills into action & create some marketing magic of your own. So, why be a PCM® Certification is a strategic career move that demonstrates to current and potential employers, peers and clients that you have mastered core marketing knowledge and principles. It also shows your dedication to staying informed of new developments in the marketing field and upholding the highest professional standards. All of this and more is why the PCM® credential has become a fundamental drawcard for marketing professionals globally. Once you become certified, you will enjoy a wide range of benefits that will have a positive impact on your career, both locally and globally! Your career options as a PCM Choosing a career in marketing is fulfilling. Your options, based on experiences and qualifications, are diverse and range from: marketing consultant, marketing coordinator, marketing executive, marketing planner, marketing director, all the way to chief marketing officer! Take these away Take a look at how the PCM® delivers skills relevant to all aspects of your role: Ethical Issues Affecting the Marketplace Strategic Marketing Understanding & Targeting the Marketplace Value Creation Value Capture Value Delivery Marketing Communication Marketing Evaluation Join the marketing buzz today! [-]

Certificate in Digital Marketing

Amity University Online
Online Full time Open Enrolment India Noida

The course aims at giving theoretical as well as tool based training to learners on various digital marketing techniques, making them industry ready. [+]

Top Online Certificate Programs in Marketing. The course aims at giving theoretical as well as tool based training to learners on various digital marketing techniques, making them industry ready. Course Objective - The learner will be able to: Formulate, plan and execute effective Digital Marketing campaigns. Course Description - Digital Marketing Program is designed to ensure that you are a complete Digital Marketer. You will learn digital marketing and be industry ready to qualify for high quality digital marketing team, or execute your own digital marketing campaigns. You will acquire requisite skillsets in digital marketing, as well as gain work experience in executing effective campaigns via implementation of real-life projects. This training will provide you hands-on experience in various Digital Marketing disciplines. It will prepare you for certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing. Learning Outcome : The learner will be able to : Internalize the various domains of Digital Marketing - SEO, Social Media Marketing, PPC, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, etc. Master Digital Marketing execution tools - Google Analytics, Google AdWords, Facebook Marketing, YouTube Marketing, etc. Gain real-life experience through projects on Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing Formulate, plan and execute effective Digital Marketing campaigns Prepare for top digital marketing certification OMCA along with Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing certifications. Course Format : Main content of the course will be delivered using video lectures. Descriptive content and presentations help in better understanding of the domain. Benefits Digital Marketing program is geared to enable the learners to: To stay up-to-date in an increasingly digital world To implement effective digital marketing campaigns for business growth Crack various digital marketing certifications to become DMCA, OMCA, Google Analytics certified, Facebook certified, YouTube certified etc. Add value to marketing consultant to provide further consultancy in digital marketing strategies. Tuition USA: 349 USD [-]

Digital Marketing Certified Associate Training

Simplilearn
Online Part time Open Enrolment USA Scotts Valley

Digital Marketing Certified Associate (DMCA) is designed to ensure that you are a complete Digital Marketer. You will learn digital marketing and be industry ready to qualify for high quality digital marketing team, or execute your own digital marketing campaigns. [+]

What is this course about? Digital Marketing Certified Associate (DMCA) is designed to ensure that you are a complete Digital Marketer. You will learn digital marketing and be industry ready to qualify for high quality digital marketing team, or execute your own digital marketing campaigns. You will acquire requisite skillsets in digital marketing, as well as gain work experience in executing effective campaigns via implementation of real-life projects. This training will provide you hands-on experience in various Digital Marketing disciplines. It will prepare you for certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing. Who are the course authors? Our digital marketing courses have been created by a dream team of digital marketing gurus, best-selling authors, Silicon Valley industry experts and university faculty to provide an unmatched learning experience. What are the course objectives? By the end of this training you will be able to: Internalize the various domains of Digital Marketing - SEO, Social Media Marketing, PPC, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, etc. Master Digital Marketing execution tools - Google Analytics, Google AdWords, Facebook Marketing, YouTube Marketing, etc. Gain real-life experience through projects on Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing Formulate, plan and execute effective Digital Marketing campaigns Prepare for top digital marketing certification OMCA along with Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing certifications. Who should do this course? Digital Marketing is a growing industry that offers huge career opportunities for individuals. This certification is most suited for: Aspiring Digital Marketers, to gain entry into the digital marketing industry in the roles of Social Media Analyst, SEO Analyst, Digital Marketing Executive, etc. Traditional Marketers, to stay up-to-date in an increasingly digital world Business Owners/ Entrepreneurs, to implement effective digital marketing campaigns for business growth What projects will I be working on? Digital marketing training is incomplete without practical learning. In the DMCA course you will be working on 4 live projects of 10 hours each that will provide you hands-on experience. The project will put you in charge of a website, wherein you can execute your Digital Marketing strategy by utilizing various Digital Marketing tools. Project 1: Google Analytics & SEO: You will setup your business website, ensure proper SEO and enable Google Analytics to analyze its performance. Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website. Project 3: Facebook Marketing: You will run a Facebook Marketing campaign for your website and also maintain the Facebook page for your website to ensure proper brand visibility and engagement. Project 4: YouTube and Video Marketing: You will run a YouTube Marketing campaign for your website and also maintain your YouTube channel. [-]