Digital Marketing Certified Associate (DMCA) is designed to ensure that you are a complete Digital Marketer. You will learn digital marketing and be industry ready to qualify for high quality digital marketing team, or execute your own digital marketing campaigns.
What is this course about?
Digital Marketing Certified Associate (DMCA) is designed to ensure that you are a complete Digital Marketer. You will learn digital marketing and be industry ready to qualify for high quality digital marketing team, or execute your own digital marketing campaigns. You will acquire requisite skillsets in digital marketing, as well as gain work experience in executing effective campaigns via implementation of real-life projects.
This training will provide you hands-on experience in various Digital Marketing disciplines. It will prepare you for certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing.
Who are the course authors?
Our digital marketing courses have been created by a dream team of digital marketing gurus, best-selling authors, Silicon Valley industry experts and university faculty to provide an unmatched learning experience.
What are the course objectives?
By the end of this training you will be able to:
Internalize the various domains of Digital Marketing - SEO, Social Media Marketing, PPC, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, etc.
Master Digital Marketing execution tools - Google Analytics, Google AdWords, Facebook Marketing, YouTube Marketing, etc.
Gain real-life experience through projects on Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing
Formulate, plan and execute effective Digital Marketing campaigns
Prepare for top digital marketing certification OMCA along with Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing certifications.
Who should do this course?
Digital Marketing is a growing industry that offers huge career opportunities for individuals. This certification is most suited for:
Aspiring Digital Marketers, to gain entry into the digital marketing industry in the roles of Social Media Analyst, SEO Analyst, Digital Marketing Executive, etc.
Traditional Marketers, to stay up-to-date in an increasingly digital world
Business Owners/ Entrepreneurs, to implement effective digital marketing campaigns for business growth
What projects will I be working on?
Digital marketing training is incomplete without practical learning. In the DMCA course you will be working on 4 live projects of 10 hours each that will provide you hands-on experience. The project will put you in charge of a website, wherein you can execute your Digital Marketing strategy by utilizing various Digital Marketing tools.
Project 1: Google Analytics & SEO: You will setup your business website, ensure proper SEO and enable Google Analytics to analyze its performance.
Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.
Project 3: Facebook Marketing: You will run a Facebook Marketing campaign for your website and also maintain the Facebook page for your website to ensure proper brand visibility and engagement.
Project 4: YouTube and Video Marketing: You will run a YouTube Marketing campaign for your website and also maintain your YouTube channel.