Course in Advertising

International Career Institute

Programme Description

Course in Advertising

International Career Institute

ICI offers an advertising program aimed at individuals looking for a brief yet comprehensive course. Take the course quickly and conveniently through online distance learning and be able to build a career in advertising in no time.

Course Outline

Our advertising curriculum is divided into three parts, namely:

  • Advertising;
  • Selling; and
  • Distribution and Channels of Distribution

The Advertising section is composed of the following chapters:

  • General Concepts of Advertising
  • The Advertising Agency
  • The Creative Process in Advertising
  • Memory Mechanisms in Advertising

Selling section includes:

  • Sales Promotion
  • Personal Sales

For Distribution and Channels of Distribution:

  • Distributed Goods
  • Distribution Channels
  • Self-Service Outlet
  • Classifications of Middle Men
  • Policies and Strategies of Distribution
  • Zoning

Career Prospects

Advertising is an enthralling field. Setting foot in an industry that affects behaviour of consumers can be both rewarding and challenging. With an ICI advertising certificate or diploma, you can be part of this industry and join:

  • Advertising and Public Relations Agencies
  • Advertising and Marketing Departments
  • Retail Advertising Department
  • Metropolitan, Suburban and Country Newspapers
  • Magazine Publishing Companies
  • Television and Television Stations

The average amount an advertising professional earns is about $75,000 a year.

This school offers programs in:
  • English
International Career Institute

Last updated January 15, 2017
Duration & Price
This course is Online
Start Date
Start date
Open Enrolment
Duration
Duration
Part time
Full time
Price
Price
25 GBP
Information
Deadline
Contact school
Locations
United Kingdom - London, England
Start date: Open Enrolment
Application deadline Contact school
End date Contact school
Dates
Open Enrolment
United Kingdom - London, England
Application deadline Contact school
End date Contact school
Price
€28, or $49 per week interest free.