This course introduces a case study showing how Marks & Spencer has been a key innovator in fashion, introducing new fabrics that make our lives easier and more comfortable.
You will see how M&S continues to drive innovation to bring consumers new and better products. You will also consider your own clothing and its innovation story, research how a favourite item of clothing is the result of innovative developments in the industry and share your findings with other learners.
What topics will you cover?
- An overview of innovation: defining different types and levels
- Case study: incremental innovation at M&S
- Innovation in fashion advertising
- Fashion innovation outside the retail industry
- How to create an educational video
What will you achieve?
- Explore the different types of innovation and discuss examples of each.
- Identify the three levels of innovation: incremental, radical, and disruptive.
- Discuss the different types and levels of innovation in the fashion industry.
- Evaluate the way in which clothes were marketed in the 1950s compared to today.
- Explore future directions in fabric and garment innovation and discuss technologies which have impacted on innovation in the fashion industry.
- Research and report on the history and development of an item of clothing.
- Record the history and development of your chosen clothing item.
- Share and discuss your research with fellow learners.
Who is the course for?
This course is part of the Going to University collection which has been specifically designed for schools and colleges. The course can be used as a teachers’ classroom enrichment resource or can be studied independently by students.
This school offers programs in:
Last updated February 17, 2018