Course in Online Business: Planning for Success

FutureLearn

Programme Description

Course in Online Business: Planning for Success

FutureLearn

This free online course focuses on the planning phase of starting a small online business and will introduce what you need to do for clarity and action. Understand online business and e-commerce With so many ways to operate online, it is important that you understand what your business is and where it fits in. We’ll take you through the differences between various forms of online business models, to help you decide the best direction. We will help you develop a business plan or business model canvas to focus your thinking on the best opportunities for your online business. You will understand how to use primary and secondary research to identify your most valuable customer. By the end of the course, you will be ready to:

  • refine your idea;
  • identify your positioning;
  • develop your pitch;
  • create a business plan;
  • and prepare for implementation
  • Get expert online business advice

This course is one of four in the Online Business Success program from RMIT University. On every course, you will be guided by academics from the College of Business and the Business Enterprise Unit. Plus you’ll hear from successful online entrepreneurs about how they planned their online business.

What topics will you cover?

  • The many different forms of e-commerce and online small business
  • The qualities that an online entrepreneur need to possess to operate specifically in an online environment
  • Customer profiling techniques and how creating a customer persona can identify potential customers
  • The types of business planning tools available to use for business planning
  • External and internal factors that can affect online businesses
  • The analysis of strengths, weaknesses, opportunities and threats while planning an online business
  • The regulations and insurances which online businesses must operate within globally
  • The effect that ethical and social responsibility has on a company’s image and values
  • The comparison between e-commerce platforms and the role payment gateways play in the consumer online shopping experience
This school offers programs in:
  • English
FutureLearn

Last updated November 29, 2017
Duration & Price
This course is Online
Start Date
Start date
Open Enrolment
Duration
Duration
Part time
Price
Price
Free
Information
Deadline
Locations
United Kingdom - UK Online
Start date : Open Enrolment
Application deadline Request Info
End date Request Info
Dates
Open Enrolment
United Kingdom - UK Online
Application deadline Request Info
End date Request Info