Degree in Marketing
London School of Design and Marketing (PT)
Key Information
Campus location
London, United Kingdom
Languages
Portuguese, Spanish, English
Study format
Distance learning
Duration
30 Months
Pace
Full time
Tuition fees
GBP 11,385 *
Application deadline
Request Info
Earliest start date
Request Info
* £3,450.00 per level (3 levels). Application: £180.00
Introduction
We are an online teaching institution available in 3 languages (English, Spanish and Portuguese) based in London but with online courses accessible worldwide.
Why the Degree in Marketing?
In a global era and with enormous competitiveness, companies need to differentiate themselves and acquire specialized human resources. This need increases the demand for highly qualified professionals with advanced marketing skills, strong problem solving skills, and strategic and creative thinking.
The degree in Marketing from the London School of Design and Marketing will be a significant step in your career, giving you three main tools:
Knowledge: acquire solid knowledge in terms of concepts, tools, models and practices;
Skills: ability to create, plan, implement and lead successful projects;
Attitude: development of key personal characteristics such as strategic thinking, methodology, autonomy, flexibility and self-confidence.
The LSDM Marketing Degree is exclusively online and is available in English, Spanish and Portuguese.
London School of Design and Marketing
Where Passion Becomes a Profession
Faculty
The faculty is composed of qualified, experienced and reputable teachers. In addition to the academic training at the doctoral level, they present consolidated professional careers, linking the academic component with the labor market.
Tutor Center
LSDM students are followed weekly through the Tutor Center consisting of a team of tutors specializing in marketing with masters level training and proven multi-year experience. The Tutor Center is also available in English, Spanish and Portuguese.
Structure
The Degree in Marketing is 100% online, designed for learning according to the availability of the students, with no fixed schedule. That is, the LSDM student defines when and where to access the contents, as well as the performance of the evaluation works. Only final papers and one-on-one presentations will be scheduled at specific times and communicated to LSDM students in a timely manner.
In about 36 months, LSDM students will have completed a Bachelor's Degree in Marketing accredited by the University for the Creative Arts (UCA), one of the top specialized universities in the UK.
- Teaching and learning methods adopted in the course:
- Taught in English, Spanish and Portuguese;
- Maximum of 3 units simultaneously and one final project;
- The content of the unit is asynchronous and organized by weekly topics;
- The Tutor Center works as support and interaction for the student;
- Online resources (eg lectures, seminars and discussions, tutorials and sessions, feedback, facilitation of forums and online discussion groups, practical exercises).
Gallery
Curriculum
course overview
Introduction
The Degree in Marketing is designed for all those who wish to acquire new marketing skills and knowledge, promoting management and marketing solutions and proposals. The course places strategic and creative thinking at the forefront of marketing management by equipping LSDM students with knowledge and understanding of marketing practices in business environments. Its high practical component will allow LSDM students to create a framework of marketing management strategies, processes and analysis and evaluation techniques.
Learning Skills
The Degree in Marketing prepares professionals for the various areas of marketing and management, providing advanced, comprehensive, coordinated and supported by the latest developments in the scientific and technological fields. The LSDM Marketing Degree course plan was developed and divided into 3 distinct stages:
Step 1
The first stage, corresponding to the first year of the course, aims to provide students with knowledge and understanding of the concepts, tools and models, as well as the respective interrelationships in the key areas of marketing knowledge. At this stage, LSDM students are expected to be able to define business concepts and problems related to marketing management, as well as apply research tools and methods. In general, the following skills will be developed:
Deep understanding of the marketing concept, its reach and its importance in today's world;
Integration and understanding of current management models, based on the DDA trilogy (Diagnosis, Decision, Action);
Based on solid diagnosis, identification of windows of opportunity;
Diagnosis balance and marketing strategy;
Calibration and decision-making of strategies, articulating objectives, segmentation, focus, positioning and marketing-mix;
Action plans focused on execution principles, aimed at satisfying individuals and organizations, but consistent with environmental and company objectives.
Step 2
The second stage, corresponding to the second year of the course, aims to provide LSDM students with skills that help them in planning, leading and completing projects applied to the knowledge acquired previously. At this stage, LSDM students will develop research skills and will be able to build reports on data, ideas, conclusions and/or recommendations, prepare quality presentations, use statistical tools to collect, analyze and interpret data, seize opportunities for development and try out new ideas and behaviors.
Step 3
The third stage, corresponding to the third year of the course, aims to consolidate the knowledge acquired in previous curricular units and progress with self-confidence, realism and entrepreneurship. It will be at this stage that LSDM students will develop their final course project through the following skills:
Flexibility: being able to manage different projects and perspectives;
Self-confidence: confidence in your own competence and performance;
Realism: making an objective assessment of your own capabilities;
Entrepreneurship: ability to develop and sell an idea, product or business;
Open mind: international thinking, developing proactive behavior.
Career Opportunities
Recipients and Professional Prospects
The Degree in Marketing is aimed at students, professionals, managers and entrepreneurs with an ambition or a consolidated career in the marketing sector. Marketing Degree students will have the opportunity to work in communication agencies, companies in different areas of sales or product or service development, market studies, digital marketing and advertising, assuming positions of marketing managers, creatives, marketing managers customers, business managers, among others.