Objective of the programWith this online diploma you will develop the ability to analyse the external and internal conditions of the company, as well as identify and enhance its competitive advantages to formulate, implement and evaluate the necessary strategies to successfully position your products and / or services in the market.Addressed toIt is ideal for business leaders who have a team in charge. They are people who have three years or more of experience, with intermediate knowledge of business administration and who want to find new ways to strengthen the commercial department to increase the profitability of the company.ROI for the participantIn Mexico, depending on the industry, the commercial director profile reports monthly salaries of up to 150.00MXN *
* Hays, Analysis of Trends and Wages, Latin America 2020
54% of our Continuing Education graduates have obtained an improvement in their employment or business status three months after graduation.ROI for the company34% Due to time management issues, sales reps spend only 34% of their time selling *.
85% Companies that provide an emotional connection with customers outperform their competitors' sales growth by 85% **.* Salesforce Research, State of Sales, Third Edition
** ForbesWhat makes this program unique?Unlike other programs, this diploma covers a wide variety of topics that are discussed in real time with instructors through digital interactions.
You will be able to interact with experts synchronously and asynchronously.
You will learn key strategic and competitive competencies for a director or sales manager, not technical skills from the salesperson.
Upon completion of your diploma, you will obtain a digital blue badge with blockchain technology to strengthen your digital resume and demonstrate your skills quickly and safely on digital platforms.How will you live your learning?Teaching and reinforcement materials
Accompaniment of your instructor
Virtual learning platformTemaryModule 1 - Diagnosis of the business environment in the context of globalization (19 hours)
Module 2 - Commercial Strategic Planning (16 hours)
Module 3 - Digital Marketing and New Structures in Sales (22 hours)
Module 4 - Optimization of logistics resources (21 hours)
Module 5 - Development, direction and motivation of the sales force (14 hours)
Module 6 - Leadership (16 hours)
Module 7 - Customer relationship management and quality of service (22 hours)
Module 8 - Finance applied to sales (17 hours)
Module 9 - Diploma Accreditation (6 hours)Why are we the best ally for your professional development?Best private university in Mexico, QS University Rankings 2020.
Our online and live programs are designed to enhance your learning experience with the use of digital tools.
In the top 3 of the best universities in Latin America QS University Rankings: Latin America 2020.
Learn from experts with a master's and doctorate degrees with a long academic and professional career.
# 1 University in Mexico in the opinion of employers QS Graduate Employability Rankings 2020.
You live a learning that is always meaningful and applicable to the challenges of your work environment.