One of the best universities in the world and 200 years old. The Doctorate Programme in Marketing is offered by the Department of International Economics and Marketing which is attached to the Faculty of Economics at the Taras Shevchenko National University of Kyiv - Open University.
The Department of International Economics and Marketing at KNU embraces many important traditions in the field of marketing research for the Doctorate Programme in Marketing. Subjects such as behavioral decision making, psychology, industrial organizations, statistics, management science and economics are included in this Doctoral Curriculum. The traditions go on to support research studies in the field of consumer behavior, organizational behavior and the development of quantitative methods in marketing.
This Doctoral Programme in Marketing allows students to go through intensive training in special skills that are required to be successful as marketing researchers in the world. This is made possible through the coursework offered and close supervision of the faculty professors. The faculty members publish actively in important business and marketing journals in the fields of marketing psychology, economics, and statistics.
The important cornerstones of this Doctoral Programme are the Consumer Behaviour training and Quantitative Marketing training. These CB and Quant disciplines help students gain an understanding of the influence of marketing activities on both the business organizations and their consumers. There are different methods and theories that are used by both these disciplines to analyse business data. Researchers in the field of consumer behavior concentrate on all psychological aspects of the decision-making the process by consumers and they analyse that data through field experiments and lab studies. Researchers in the field of quantitative marketing incline on theories concerning behavior from the use of data and economics from field experiments and archival sources. They analyse this data with the help of advanced econometric and statistical techniques.
Postgraduates in Marketing seek career opportunities in public relations firms, marketing research companies, advertising agencies, corporate marketing positions, brand management departments and as customer relationship managers. Other popular jobs sought by these postgraduates are advertising directors and planners, product managers and media planners.
This program is equivalent to EQF (European Qualifications Framework) Level 8 - Doctorate Level
This school offers programs in:
Last updated November 22, 2017