Executive Programme In Digital Transformation Of The Company

inesdi - Digital Business School

Programme Description

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Executive Programme In Digital Transformation Of The Company

inesdi - Digital Business School

Inesdi with the collaboration of Deusto Business School, present the 4th edition of the Executive Programme in Digital Transformation of the Company , the first program, within the framework of the digital economy, offered in Spain and Latin America, to support the executives of the companies in :/>

a) understanding of the main trends in the digital economy
b) the development of their internal capacities to create a business based on digital technology
c) the design and implementation of new digital business models and a new digital culture/>

Internet, digital and social platforms and information technologies are transforming everything in its path. The speed of growth of technology is exponential, while individuals, organizations and society, in general, we move with a speed of linear change./>

Faced with this complex and unstructured reality, CEOs and managers of companies face important strategic questions:

What is the real impact of digital and social technologies and platforms in my business model and processes? What new organizational capacities should I develop in order to have a sustainable and competitive business in this new digital environment? How to place the client at the centre of the organisation? How should I implement and evolve in the adoption of these technologies and in the transformation of my company?


Upon completion of the program, business executives will be better prepared to:

  • Analyze the latest digital trends, evaluate their impact on business strategy and identify new opportunities in the digital environment.
  • Build new business models based on digital platforms and oriented / focused towards the client.
  • Transform your organisation and the value chain of your business through the adoption, use and exploitation of digital platforms and information technologies.
  • Develop a digital culture and intra-entrepreneurship in the organisation that allows to deploy processes of transformation and aggregation of value for the business.
  • Acquire the fundamental knowledge of the digital economy and the adoption of digital platforms to lead transformation processes towards digital models.
  • Identify the most critical data and information that the organisation needs to collect and analyse for business development.


Knowing the key elements of the digital company/>

  • Module 1 Digital Environment

The construction of a digital strategy requires an understanding of the technological, economic, political and social foundations of the digital phenomenon and the information society. This module works on fundamental concepts, such as: the economics of internet markets, key technologies, competition between platforms, network externalities, crowdsourcing, the networked society, internet governance, and the ethical elements of e- commerce

  • Module 2 Digital Strategy

This module allows introducing and understanding the foundations of a digital strategy, the new digital business models, and innovation based on digital platforms and the direct relationship with customers and consumers. It also aims to provide an integrated view of these concepts and techniques, and understand the new role of CEOs and managers of companies in the construction of a digital strategy.

  • Module 3 Digital Marketing

This module will address the new digital media (social media) through which society is "talking". How new consumers are and their impact on the generation of opinion, and how companies are incorporating social media into their organizations. It will deepen in how to develop a plan of digital and social marketing as well as in the knowledge of digital techniques of attraction, capture, conversion and customer loyalty, such as inbound marketing, digital advertising or mobile marketing. Practical cases will be developed on how to get "engagement" in digital environments.

  • Module 4 Business Analytics

It is vital to define the performance indicators of a digital strategy (KPIs), the online measurement tools (Google Analytics among others) and the key systems for measuring campaigns and results. Also, this module will work on the concept of Big Data and its application in the different processes of the organisation.

  • Module 5 E-business

This module will work the commercial and logistic dimensions of e-business. The digital business implies the definition of the multi-channel strategy of the company, as well as the definition, implementation and execution of the appropriate and reliable commercial and delivery processes for the satisfaction of the clients. The strategic keys of Electronic Commerce will be deepened in the start-up of a successful online business.

  • Module 6 Transformation and Digital Culture

It will delve into how to prepare internally for digital transformation. Starting with the awareness and training of collaborators and managers not only in digital competences but also in a more entrepreneurial, collaborative attitude open to learning, research, innovation and analysis. The "social capital" as a new value in organizations, the necessary empowerment of the employee to adapt to the needs of the client or the necessary changes in the structure, processes and culture of the organisation, will be key issues of this module. The best practices for the implementation of corporate social networks, new strategies of employer branding, as well as organizations focused on the client will be shown.

  • Module 7 Leadership and Digital Reputation

The Internet and social networks have changed the way people - consumers, citizens or employees - communicate. The best open leadership practices will be reviewed and how brands and managers must manage their digital reputation, both inside and outside the company.

Transforming into digital business models/>

  • Module 8 Managing the Digital Transformation of a Company

The evidence of successful cases of implementation of new digital models and the use of digital platforms for compliance with the company's strategy shows that investment in technology must go hand in hand with profound changes in the structure, processes and Organization culture. This course uses the Digital Transformation Process methodology for the design and transformation of the company towards digital models. This module aims to integrate all the knowledge acquired in the core modules and present a holistic transformation methodology (Digital Transformation Process) that allows the participant to prepare his change project in his company.

  • Module 9 Digital Transformation Project

This module will take the format of tutorials to track the progress of the final project by the participants. Projects must be submitted at the end of the course.

Student Profile

This program is aimed at general managers, directors of units or departments of the business, and consultants who are immersed in strategic processes or transformation of their companies towards digital business models. The participants have an average of 10 years of professional experience, with a minimum experience of 5 years.


Former students:
  • The Alumni of the University of Deusto ASSOCIATES will have a bonus of up to 15% of the enrollment fees (Consult conditions) and the NON-ASSOCIATED ones, a 5% bonus.
  • The Inesdi Alumni will have a 15% bonus.

This school offers programs in:
  • Spanish

Last updated March 2, 2018
Duration & Price
This course is Online
Start Date
Start date
Jan. 2019
Mar. 2019
Full time
Colombia - Bogotá, Bogota
Start date: Jan. 2019
Application deadline Request Info
End date Request Info
Spain - Spain Online
Start date: Mar. 2019
Application deadline Request Info
End date Request Info
Jan. 2019
Colombia - Bogotá, Bogota
Application deadline Request Info
End date Request Info
Mar. 2019
Spain - Spain Online
Application deadline Request Info
End date Request Info

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