Master in Strategic Marketing

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The Master in Strategic Marketing specializes in integrating the fundamental concepts involved with the system of thought, action and Marketing Management in the XXI century, as part of an integrated approach to strategic management in business organizations and public nonprofit and non-profit, and the different processes, techniques and tools that can be useful to efficiently conduct the same.

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The Master in Strategic Marketing specialist, through this training program, manages the joint teaching of theoretical and practical cases in the area of ​​application of marketing management.

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Upon completion of the Master's program in Strategic Marketing specialist, the student will be able to:

  • Apply an integrated manner the thought, action and Marketing management in the organisation based on the methodology, capabilities and skills.
  • Plan, organise, execute and control the functions and procedures, at both strategic and operational marketing.
  • Plan, anticipate and respond to future movements in the field of marketing through the development of the strategic bases in line with business objectives.
  • Knowing and mastering the best techniques in this area of ​​management to enhance management capacity and decision making.

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Objectives

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Objective:

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To train professionals who possess strategic thinking and executive leadership in marketing under the integrated approach of management and organisation system that can serve for the skills acquired at any level of command and in any public business sector public and private sectors.

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Specific objectives:

  • Knowing and mastering the best techniques in the area of ​​Marketing Management to strengthen management capacity and decision making.
  • Know and use modern techniques of Marketing Management, based on the use of new technologies in information processing in the corporate setting.
  • Provide capacity building and management skills, as well as the methodology for conducting efficient and effective management of Strategic Marketing in the organisation.
  • Develop the functions and procedures for planning, organisation, execution and control of the Marketing Management in organizations.
  • Identify and analyse the activities and responsibilities of the Director of Marketing at each of its areas of competence, and propose tools to accomplish each of the phases of the Marketing Management processes.

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Who is

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The Master in Strategic Marketing specialist is for professionals with previous notions of matter, whether in academic or professional wishing to expand or consolidate its system of thought and action in Marketing.

Program taught in:
English

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This course is Online
Start Date
Open Enrolment
Duration
6 - 24 
Part time
Price
Deadline
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Open Enrolment

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