Read the Official Description

This Master enables you to:

  • Knowing the operation of comprehensive sports marketing, a sporting event and a sports entity.
  • Assess the suitability of a business strategy, analyzing marketing plan in which it is based, deciding the most appropriate marketing channels, etc., thus ensuring the desired results for your company.
  • You acquire the necessary knowledge and management for the different disciplines that enable the proper functioning of a company, dominating the fundamental guidelines of creation and implementation of each of them.


People who want a complete training in the areas of management, organisation and administration of the sports world, specialized both in the management of sporting events such as sports organizations and careers of athletes.

OBJECTIVES Sports Marketing MBA - management and sports management

Train executives capable of managing events, organizations and athletes effectively to success.

  • Ask students to global aspects of Marketing in the sports environment, social impact, its agents and let him know the fascinating world of sports sponsorship and its enormous potential in the global world in which we live.
  • Define general concepts from the point of view of sports organisation and management of its actors and scenarios that appointment within the sporting world, its products, its services and its exploitation associated with the Marketing occur. An approach to the world of Mentoring, a figure Branding and Personnel Manager as the representative professional sports environment in the twenty-first century.
  • Develop all the knowledge and specific tools in the world of communication strategically projected in online and offline environments.
  • Provide a current view on digital applications and current sports universe.

Methodology and Evaluation


MFI offers a flexible methodology adapted to your needs, whatever your geographical location or time availability. This master can be studied under:

  • Online Methodology: All the agenda will be on hand from our virtual campus 24 hours a day, 7 days a week.
  • Distance methodology: have course material in book form.

All contents are fully updated and have great technical, easily understandable and with a clear practical vocation rigor. IMF offers you:

  • e-face tutoring staff (via forums, chat, phone, email).
  • Webinars.
  • Debates and discussion groups through forums and chats.
  • Self-assessment test.
  • Readings, case studies and documentation.
  • Live classes.

Case Study: Club Estudiantes

Each module of the MBA specializing in sports companies, is projected on a practical case study, the Club Students will study the data and circumstances. Working it from the perspective of each of the materials as the student is studying, it allows you to develop a global vision of the company.


Continuous assessment as advances in the study of the Master. Each module will be assessed by combining online and development of case examination; overcoming will free each subject.

Likewise, obtaining master's degrees and Master MFI University Camilo José Cela, subject to overcoming each module testing and the development of a master work order.

Career prospects

At the end of our master you are ready to:

  • Lead and manage sports organizations and athletes.
  • Manage sporting events.
  • Provide a current view on digital applications and current sports universe.
  • Sports Marketing Specialist.

Price and Scholarships

In MFIs offer our students great payment facilities:

  • Grant of up to 65%
  • Financing up to 12 months without interest or bank intervention (see conditions)
  • Online Payment method: Cash (Discount 5%) / Payment by installments without interest
  • Blended form of payment: Cash (Discount 5%) / Payment by installments without interest
Program taught in:

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This course is Online
Start Date
Open Enrollment
Part time
9,600 EUR
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