The pharmaceutical industry and pharmacies are developed in a complex and extremely regulated environment. The investigation of new drugs is quite expensive and it takes a lot of time for it.
For this reason, pharmaceutical marketing professionals must be prepared to face the challenges that arise in the way of the success of the brands they manage.
This MBA with a specialty in Pharmaceutical Marketing offers the opportunity to train and develop skills in the field of business management, marketing, branding and digital communication to apply strategic plans to products, services or companies with the best strategy adapted to all current regulations.
- Graduates who wish to specialize in the field of pharmaceutical marketing, especially recommended for Graduates in Pharmacy, Chemistry, Medicine, Biology and Veterinary Medicine.
- Community Pharmacists interested in learning to develop and implement a tactical and strategic marketing plan in their community pharmacy.
- People who work in companies linked to the pharmaceutical industry sector.
- Any professional of the Community Pharmacy or pharmaceutical laboratory looking for a specialization in the commercial and marketing areas.
OBJECTIVES of the Master in Business Management and Administration (MBA) - Specialty in Pharmaceutical Marketing
This master's degree aimed at the pharmaceutical industry aims for the student to be able to implement a successful management strategy, as well as to train him to evaluate the suitability of a commercial strategy, analyzing the marketing plan on which it is based, thus guaranteeing the desired results for your company.
- Understand the complexity of the pharmaceutical environment to be able to efficiently manage the community pharmacy or the pharmaceutical laboratory.
- Learn to develop an on-off marketing plan, both in the pharmaceutical industry and in the community pharmacy and follow it up, defining objectives and monitoring their behavior in order to reorient the actions of the plan if necessary.
- To obtain the theoretical and practical resources that allow professionals to build sustainable "pharmacy brands" and "product brands" that respond to market demands and are successful over time.
Methodology and Evaluation
IMF offers a flexible methodology adapted to your needs, whatever your geographical location or time availability. This master can be completed under:
- Online methodology: The whole agenda will be at your disposal from our virtual campus 24 hours a day, 7 days a week.
- Distance methodology: You will have the course material in book format.
All the contents are fully updated and have a great technical rigor, easily understandable and with a clear practical vocation.
IMF puts at your disposal:
- Personal tutoring e-presencial (via forums, chat, telephone, email).
- Debates and discussion groups through forums and chats.
- Self-assessment test.
- Readings, case studies and documentation.
- Live classes
Continuous evaluation as progress is made in the study of the Master. Each module will be evaluated through the combination of online exam and development of case studies; the overcoming of each one will allow to free matter.
Likewise, obtaining the Master's degrees of IMF and Master's Degree from the Camilo José Cela University will be subject to the passing of the tests of each module and to the elaboration of an end-of-master project.
Students who pass this master's degree will be able to work in:
- Community pharmacies
- Companies or marketing agencies of the pharmaceutical industry
- Advertising agencies of the health sector
- Pharmaceutical distributors
- Pharmaceutical business schools
- Hospital pharmacies
Price and Scholarships
At IMF we offer our students great payment facilities:
- Scholarship up to 65%
- Financing up to 12 months without interest or banking intervention (see conditions)
- Payment method: Cash (5% discount) / Interest-free installment payment
Program taught in: