Master In Marketing And Sales

ADEN Business School

Programme Description

Read the Official Description

Master In Marketing And Sales

ADEN Business School

THE MASTER IN
MARKETING
AND SALES
It has been designed for a

  • completed 100% online
  • wide flexitime
  • absolute geographic independence

It has 9 specific modules of the disciplines of marketing and sales, which will allow the creation of memorable experiences that enhance the loyalty of your customers.

GOALS

At the end of the completed Master Marketing and Sales, the participant will have achieved the following transfer targets:

  • Change the way we do marketing companies
  • Knowing the process of creating demand
  • Learn to apply neuromarketing in decision-making
  • Determine different social behaviors and how communities are formed
  • Apply different forms of experiential marketing
  • Develop an action plan relational
  • Design and implement a successful Value Proposition
  • Understanding the commercial phenomenon, from understanding and strategy development management experience
  • Define and develop tools for business management
  • Implement a business plan with a strong emphasis on selling
  • Evaluate the role of the parts of the plan, as well as the impact of each decision on the implementation and commissioning
  • Review, evaluate and improve sales management practices within the company
  • Plan the necessary commercial structures to achieve through sales teams, solid relationship with the client
  • Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets
  • To determine the impact of business decisions on results

recipients

Professionals who hold management positions related to commercial areas, business owners and those who want to learn a new way of marketing and enhance their sales skills management.

academic content

  • MODULE 1: Marketing and Opportunities
  • MODULE 2: Relationship Company - Market
  • MODULE 3: Plans and Value Propositions
  • MODULE 4: Strategic Service Management.
  • Module 5: Planning and Organization Sales Management.
  • MODULE 6: The Human Factor in Sales Team Effectiveness.
  • MODULE 7: Monitoring and Control Sales Management
  • Module 8: Integrative Module
  • Module 9: Business Ethics and Corporate Social Responsibility.

END OF MASTER WORK

applied knowledge

The main feature of ADEN International Business School is its focus on applied knowledge and skills learned to work. This allows our students to lead business projects related to each training dictate. To do this during the program completed the student must actively case analysis, project development, specialized workshops, project management and activities directly linked to the management participate. These applications are made through specialized software, video conferencing, simulation platform and other technical resources.

Videoconferencing INTERACTIVE Integrative in each module and presentation videoconferences.

Through a revolutionary technology incorporated as a means of participant / teacher interaction, a videoconference platform through which we promote mentoring, networking in presentation meetings, meetings integrators in each module and apply new learning activities as the resolution of cases and development of collaborative projects.

Certification

At the end of the program certification by EUNCET - Polytechnic University of Catalonia, credited the completion of the relevant studies to Master in Marketing and Sales Management (*), with final work approved. Along with the certificate an academic report detailing of all the agenda items and the respective grades achieved by the student will be given. The participant will also receive a certificate issued by University of California at Irvine - Extension and ADEN International Business School, crediting the assessment completed with 140 hours Specialization program in Neuromarketing (^). The certificate shall be accompanied by an academic report detailing the relevant themes (first 4 modules) to program recognized by Universitiy of California at Irvine - Extension.

The participant will also receive a double certification ADEN International Business School and McKenna School of Business (Pennsylvania, USA), crediting the evaluation of the program completed with Specialization in Customer Services and Sales Management (^) of 140 hours. The certificate shall be accompanied by an academic report detailing the relevant topics the program recognized by McKenna School of Business ..

Methodology

ADEN ONLINE has achieved in 10 years an innovative educational experience for executives and business managers.

The program has been designed for a completed 100% online with wide geographical flexitime and absolute independence.

Executives from around the world choose this program as an opportunity to better themselves at the highest level, without interference with their work responsibilities, family time or recreational activities.

The main engine of the teaching-learning process of specialization is given by a context where the student is constantly challenged, motivated and accompanied by a constant interactivity with the program director and specialists in charge of each subject.

Participants to enter the platform should address the following activities weekly:

  • Analyze the readings and conduct research and development activities related to them.
  • Analyze and respond multimedia material associated questionnaires.
  • Study the proposed case studies and propose solutions
  • Participate in forums providing opinions with theoretical and practical foundation.
  • Interacting with bandmates, make decisions and implement them in the simulator.
  • Participate in integrating videoconferencing and virtual workshops with specialists.

Teacher / student and student / student interaction has been raised synchronously and / or asynchronously, ie teachers and students may or may not match the hours of entry to the platform and similarly interact constantly while solving all queries. Besides the meetings via videoconferencing in real time throughout the program optimize the relationship between all participants.

The geographic space defined by the student when connecting from home, airport, etc. either from a PC, Notebook, Tablet or Smartphone. Ie no physical classrooms, requiring physical displacement, or compliance schedules, but constant exchange of ideas, proposals, projects and development of networking among participants under the mentorship led by the director of the master as professional specialists is required charge of each subject.

  • interactive educational platform.
  • Custom accompaniment.
  • Paced.
  • Academic excellence.
  • No fixed schedules or geographical displacement.
  • Direct link to work activity.
  • Videoconferences scheduled.
  • Case analysis and project development.
  • multicultural learning.
  • 100% Acceptance for mobile.

Access to virtual campus

The participant will receive a username and personal password with which will be identified in the Virtual Campus ADEN (www.aden.org/online). By accessing the campus will be enabled sequentially the contents of each of the modules comprising the program.

The contents are composed of:

  • Mid materials developed by experts in the subject, presented in different digital formats (documents, videos, presentations, charts, concept maps, specialized links, etc.).
  • Application exercises, self-assessments, games and case development.
  • Video conferences.
  • Discussions and consultations.
This school offers programs in:
  • Spanish
Duration & Price
This course is Online
Start Date
Start date
July 2018
Sept. 2018
Duration
Duration
Full time
Price
Price
Information
Deadline
Locations
Argentina - Barreal, San Juan
Start date : Feb. 2019
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Argentina - Buenos Aires, Buenos Aires
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Argentina - Mendoza, Mendoza Province
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Argentina - Neuquen, Neuquen
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Argentina - Resistencia, Chaco Province
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Argentina - San Miguel de Tucumán, Tucumán
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Bolivia - Santa Cruz de la Sierra, Santa Cruz Department
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Chile - Santiago, Santiago Metropolitan Region
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Colombia - Bogotá, Bogota
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Colombia - Cali, Valle del Cauca
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Colombia - Medellín, Antioquia
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Costa Rica - San José, San José Province
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Dominican Republic - Santo Domingo, Distrito Nacional
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Ecuador - Quito, Pichincha
Start date : Sept. 2018, Feb. 2019
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El Salvador - San Salvador, San Salvador Department
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Guatemala - Guatemala City, Guatemala Department
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Honduras - San Pedro Sula, Cortés Department
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Honduras - Tegucigalpa, Francisco Morazán Department
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Mexico - Buenavista, State of Mexico
Start date : July 2018
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Nicaragua - Managua, Managua Department
Start date : Sept. 2018, Feb. 2019
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Panama - Panama City, Panama
Start date : Mar. 2019
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Paraguay - Asuncion
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Peru - Lima, Callao Region
Start date : Mar. 2019
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Spain - Barcelona, Catalonia
Start date : Sept. 2018
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Spain - Madrid, Community of Madrid
Start date : Sept. 2018
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Dates
July 2018
Mexico - Buenavista, State of Mexico
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Sept. 2018
Spain - Barcelona, Catalonia
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Spain - Madrid, Community of Madrid
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Sept. 2018, Feb. 2019
Guatemala - Guatemala City, Guatemala Department
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Ecuador - Quito, Pichincha
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El Salvador - San Salvador, San Salvador Department
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Honduras - San Pedro Sula, Cortés Department
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Honduras - Tegucigalpa, Francisco Morazán Department
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Nicaragua - Managua, Managua Department
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Jan. 2019
Colombia - Bogotá, Bogota
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Colombia - Medellín, Antioquia
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Dominican Republic - Santo Domingo, Distrito Nacional
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Colombia - Cali, Valle del Cauca
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Feb. 2019
Argentina - Mendoza, Mendoza Province
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Costa Rica - San José, San José Province
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Argentina - San Miguel de Tucumán, Tucumán
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End date Request Info
Bolivia - Santa Cruz de la Sierra, Santa Cruz Department
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End date Request Info
Paraguay - Asuncion
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Chile - Santiago, Santiago Metropolitan Region
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Argentina - Buenos Aires, Buenos Aires
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Argentina - Barreal, San Juan
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Argentina - Resistencia, Chaco Province
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Argentina - Neuquen, Neuquen
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Mar. 2019
Panama - Panama City, Panama
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Peru - Lima, Callao Region
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