The Master in Big Data and Business Intelligence will allow you to obtain exhaustive knowledge about Big Data technologies and their application in the business world, addressing with special emphasis the analytical tools of the field of Business Analytics. With all this, at the end of the course, the student will be prepared to manage and interpret large amounts of data.
Additionally, it integrates a highly specialized training in the new paradigms of strategic management and personnel management, all in order for the student to integrate this knowledge into the processes of data processing and management.
By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.Who is it for?The Master in Big Data and Business Intelligence is designed for those professionals with experience, or for those who do not have it, who seek in any case to acquire skills for the analysis and treatment of data.
A student profile related to the ICT world is recommended, as well as training in qualitative, business or economics studies, since this master's degree is very oriented towards digital marketing, team management and strategic management .goalsKnow the main models of analysis and prediction and learn to apply them to the business reality.
Treat and manage ICT in order to enhance our analytical capabilities.
Know how to measure and evaluate indicators based on the application of data science protocols.
Know and apply the different analytical tools to meet the possible demands of the current business sector.
Understand how multidimensional database models operate in order to extract new patterns that help us increase the comparative results of our companies.
Detect incidents and problems in the Big Data field and implement procedures to solve them.Professional outingsThe Master in Big Data and Business Intelligence brings you the knowledge and skills necessary to develop your career as:Data Analyst.
Big data manager, among others.CurriculumThe Master in Big Data and Business Intelligence is constituted by the following agenda:
Module 1. Big data and business intelligenceBig Data and Business Intelligence
Data storage systems
Design of a Big Data Project
Case StudyModule 2. The ETL processThe ETL Process
Implement an ETL Process
Case StudyModule 3. Customer analyticsCustomer Analytics
Customer Value Management
Case StudyModule 4. Big data marketingBig Data Marketing
Web and Mobile Analytics
Case StudyModule 5. CoachingCoaching: Bases and Fundamentals
Types of Coaching and Coaching in Organizations
Coaching Process and Methodologies
Theoretical Framework and other Tools for Coaching
Case StudyModule 6. Practitioner in NLPIntroduction to NLP
Presuppositions of NLP, Feedback and Objectives
Representational Systems, Eye Access, Empathy, Rapport and Sensory Keys
Metamodel of Language, Calibration, Associated / Dissociated State and Anchors
Submodalities, Hypnosis and Emotional Intelligence
Conflict Resolution, Metaphors, Advanced POPS Model and Beliefs
Case StudyModule 7. Corporate social responsibilityIntroduction to Corporate Social Responsibility
Stakeholders or Stakeholders
Communication and Transparency
Fields of Action
Components of CSR Management
Measurement of CSR
Case StudyModule 8. Electronic commerceIntroduction to eCommerce
New Technologies and Value Chain
Advertising and marketing
Customer Service, Logistics and Payment Systems
Security Systems and Legal Aspects
Present and Future of eCommerce
Case StudyModule 9. Social media and web positioning SEM, SEO and AdwordsFundamentals of Web Positioning
Optimization and Tools
SEO for Mobile
Content and Marketing
SEO and Measurement Campaign
Case StudyModule 10. Community managementIntroduction to the Community Manager
The Social Web and Social Media
Social Multimedia and other Platforms
Social Media Plan
Case StudyModule 11. MarketingStrategic marketing
Integrated Communication Marketing
Quantitative Analysis in Commercial Decisions
Case StudyMethodologyISEB's study methodology is designed so that the student can combine personal and professional life. All the Master's, Postgraduate, PDD and Higher Education training programs are taught entirely online. In this way the student can access all the training content through our Online Campus, this being the main platform of their training, so that they can study from anywhere in the world at any time.
So that the student can study at his own pace how and where he wants, with our method 24/365 we guarantee all our students a continuous assessment during any day of the year at any time through our team of tutors.
Once enrolled, students can access the Virtual Campus with all the academic resources they need, through which they will obtain permanent communication among other students and teachers: study material, forums, chats, networking with the rest of the students, personalized tutoring , videotutoriales, masterclass and news.
For the evaluation the student will be able to choose one of the following three methods:Final Work: Presentation of a work / thesis at the end of all subjects.
Continuous Evaluation Works: Presentation of a work at the end of each of the subjects.
Final exam: Presentation of a final exam type test at the end of all subjects.Through these methods it will be evaluated that the student has acquired all the necessary competences in the different blocks of study. All the evaluation methods will be carried out entirely online, facilitating the distance study by the student.
FinancingThe European Higher Institute of Barcelona wants to attract the best talent. We know that financing your education in a high performance educational centre can be a challenge. The decision to study a Master, Postgraduate or PDD is an important investment, so ISEB offers different payment methods to its students, helping in the financing of the studies:Cash with debit / credit card.
Payment by installments, we finance your studies without entry or interest.If you are a company, we have special financing conditions.