Get a high level and skills in the area of business management and marketing. The Master in Commercial and Marketing Management enables you to:Develop, plan, launch and measure marketing, communication and advertising strategies.
Know in depth how the commercial environment works.
Delve into the area of marketing with the necessary knowledge, techniques and tools.
Know how to apply the different commercial techniques at the right time.
Conduct market research and competition studies.
Design comprehensive product strategies.
Run digital marketing campaigns.
Carry out marketing strategies and commercial strategies for the company.Consumers are becoming more demanding, more informed and excepting brands. Companies need marketing and business management professionals who, with a market orientation, guide the organisation in a changing environment. Companies are looking for professionals who establish the commercial offer (goods and services), communicate it effectively and manage to convince the client.
The objective of the online Master in Commercial Management and Marketing is to train directors and managers who, through the latest trends in the sector, can increase business profitability. It allows the student to know the world of marketing with a broad vision in terms of commercial strategies and specific in the techniques used today. At the end of the master's degree, the student will be able to develop strategies and techniques to consolidate and achieve success in the marketing departments in which they are working using the latest commercial, sales, marketing and communication techniques.
The student will take a tour of the marketing mix, market research, segmentation, dashboards, CRM and Call Center tools and all the factors necessary to establish a success plan.
The online Master in Commercial Management and Marketing is mainly aimed at 3 profiles. Entrepreneurs and managers of SMEs who want to enter the world of marketing with guarantees and the support of a large business school. Professionals who are already within the marketing or commercial area of a company and want to catch up and update their knowledge, in order to settle in their position or improve professionally within the department or organisation. Finally people who are doing other tasks and want to expand their knowledge within.
Professionals, graduates or university graduates who need or seek to renew their knowledge and adapt to the latest techniques to boost their professional careers or as a training complement to studies in the areas of Sales and Marketing.Methodology and EvaluationMETHODOLOGY
IMF committed to a flexible methodology according to your needs, adapted to your geographical location and your time availability. The Master in Commercial and Marketing can be studied under:Online methodology: You will have the entire agenda at your disposal from the virtual campus. 24 hours a day, 7 days a week.
Distance methodology: You will have all the course material in book format.
Blended methodology: With the advantages of the online methodology, in addition to the opportunity to attend face-to-face sessions.There are already more than 90,000 students trained with our methodology and its 5 main points:Live online classes: Online classes in hours designed to be compatible and facilitate attendance. We have an elearning platform with which you can communicate with teachers. All virtual sessions are recorded and accessible from the virtual campus so you can use them and watch them whenever you need.
Virtual Campus: Students will have access from any device to a modern and innovative virtual campus. Through its intuitive interface, they will be able to download the teaching material and recommended readings, perform exercises and self-evaluating practical cases. It also has forums and chats that promote discussions and discussion groups among students.
Personalized Tutorial Follow-up: Through the virtual campus, students will have access to a personal tutor who will accompany them throughout the educational process. They can arrange e-in-person tutorials through chats, photos, telephone or email at any time. If you prefer, you can also answer your questions in person.
Virtual Library: The student will have free access to more than 9,000 bibliographic records with which to reinforce their studies and delve into the business world. It is a platform available for any device.
Networking and Events: Being an IMF Business School student offers the possibility of attending webinars, masterclasses and face-to-face events with which to learn about the latest news in each sector and network.EVALUATION
Continuous assessment. To help you measure progress in your study, the student has self-assessment exercises for each module of the training program.Professional outingsAt the end of this master, you will be able to occupy positions that perform the functions of:Director of the Commercial Department.
Director of the Marketing Department.
Product Manager / Product Manager.
Head of Media and Public Relations.
Key Ac Manager.
Head of Marketing Studies.
Head of Market Research.
Commercial Technician and MKT.
Direct Marketing Expert.
Trade Marketing Manager.
Online Marketing Specialist.
Community Manager and Social Media.
Consultant in Marketing and Advertising Agencies.Guaranteed practices
IMF Business School , through its Employment and Internship portal, guarantees its students internships in companies in the sector. Check conditions.
Among the companies with which IMF has educational cooperation agreements for training in jobs, include:
Price and ScholarshipsAt IMF we offer our students great payment facilities:Scholarship up to 70%
Financing up to 12 months without interest or banking intervention (see conditions)
Payment method Online: Cash (Discount 5%) / Payment installment without interest
Form of payment Blended: Cash (Discount 5%) / Payment installment without interest