The Master in Electronic Commerce and Digital Marketing brings you the necessary skills to lead projects in digital environments. One of the important aspects of this master's degree is the integration of digital marketing techniques with eCommerce, which enables you to create and manage digital projects that enable good economic results for our organizations. Also, you can carry out different visible projects that will allow you to analyse the disadvantages and the advantages of each of them thanks to the practical cases that we offer.
By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.Who is it for?This Master is designed for professionals who want to lead specialized teams in digital marketing and eCommerce. Also for those who seek to update and deepen the main existing tools in the digital environment such as Social Media, SEM, SEO, CRM, Analytics and Usability, Mobile Marketing and eCommerce.goalsDevelop precise strategies to achieve success in the different online sales channels.
Use the technologies and legal frameworks to create virtual stores.
Have knowledge of different techniques in the digital environment such as Social Media, SEM, SEO, Analytics and Web Usability, as well as CRM.
Control the strategic direction of marketing applied to the network.
Use the key factors to successfully manage and design a web page.
Carry out the management of different strategies for online advertising according to our pre-established objectives.
Manage communication and create content in social media.
To have knowledge and use the real cases of success of those online referring companies and to evaluate how they have managed to get there.Professional outingsThe Master in Electronic Commerce and Digital Marketing brings you the knowledge and skills necessary to develop your career as:Marketing director.
Director of communication.
Responsible for Canal Web.
Marketing Campaigns Manager.
Analyst and Consultant.
Programmer, Designer and Maquetador.
Information Architect and Copywriter.
Product Manager or Director of online store, among others.CurriculumThe Master in Electronic Commerce and Digital Marketing is constituted by the following agenda:
Module 1. Planning and strategic directionFoundations of the Strategy
The Strategic Process
Strategic Analysis (in the dynamics of business management)
Development of the Strategy
Training and Implementation of the Strategy
The Balanced Scorecard (CMI)
Case StudyModule 2. Introduction to accountingIntroduction to Accounting
The Accounting Method. The Accounting Cycle
The General Accounting Plan
Expenses, Purchases, Income, Sales. Accounting Periodization
Clients, Debtors and Public Administrations
Suppliers and creditors. Financial Accounts
Tangible and intangible assets
Amortizations, Asset Value Losses and Provisions
Stock and Criteria for your Valuation
The Net Worth
Case StudyModule 3. Financial managementEconomic-Financial Structure of the Company
Economic and Financial Analysis
Cost and Benefit of the Company
The Cost of Short-term Financial Resources
The Cost of Long-Term Financial Resources
Selection and Hierarchical Evaluation of Simple Investment Projects
Short and Long Term Financial Planning
Self-financing of the Company and Dividend Policy
Case StudyModule 4. AdvertisingIntroduction to Advertising
Fundamentals of Advertising
Consumers and Advertising Psychology
The New Advertising
Case StudyModule 5. MarketingStrategic marketing
Integrated Communication Marketing
Quantitative Analysis in Commercial Decisions
Case StudyModule 6. Practitioner in NLPIntroduction to NLP
Presuppositions of NLP, Feedback and Objectives
Representational Systems, Eye Access, Empathy, Rapport and Sensory Keys
Metamodel of Language, Calibration, Associated / Dissociated State and Anchors
Submodalities, Hypnosis and Emotional Intelligence
Conflict Resolution, Metaphors, Advanced POPS Model and Beliefs
Case StudyModule 7. CoachingCoaching: Bases and Fundamentals
Types of Coaching and Coaching in Organizations
Coaching Process and Methodologies
Theoretical Framework and other Tools for Coaching
Case StudyModule 8. Community managementIntroduction to the Community Manager
The Social Web and Social Media
Social Multimedia and Other Platforms
Social Media Plan
Case StudyModule 9. Electronic commerceIntroduction to eCommerce
New Technologies and Value Chain
Advertising and marketing
Customer Service, Logistics and Payment Systems
Security Systems and Legal Aspects
Present and Future of eCommerce
Case StudyModule 10. Social media and Web positioning SEM, SEO and AdwordsFundamentals of Web Positioning
Optimization and Tools
SEO for Mobile
Content and Marketing
SEO and Measurement Campaign
Case StudyModule 11. Corporate social responsibilityIntroduction to Corporate Social Responsibility
Stakeholders or Stakeholders
Communication and Transparency
Fields of Action
Components of CSR Management
Measurement of CSR
Case StudyMethodologyISEB's study methodology is designed so that the student can combine personal and professional life. All the Master's, Postgraduate, PDD and Higher Education training programs are taught entirely online. In this way the student can access all the training content through our Online Campus, this being the main platform of their training, so that they can study from anywhere in the world at any time.
So that the student can study at his own pace how and where he wants, with our method 24/365 we guarantee all our students a continuous assessment during any day of the year at any time through our team of tutors.
Once enrolled, students can access the Virtual Campus with all the academic resources they need, through which they will obtain permanent communication among other students and teachers: study material, forums, chats, networking with the rest of the students, personalized tutoring , videotutoriales, masterclass and news.
For the evaluation the student will be able to choose one of the following three methods:Final Work: Presentation of a work / thesis at the end of all subjects.
Continuous Evaluation Works: Presentation of a work at the end of each of the subjects.
Final exam: Presentation of a final exam type test at the end of all subjects.Through these methods it will be evaluated that the student has acquired all the necessary competences in the different blocks of study. All the evaluation methods will be carried out entirely online, facilitating the distance study by the student.
FinancingThe European Higher Institute of Barcelona wants to attract the best talent. We know that financing your education in a high performance educational centre can be a challenge. The decision to study a Master, Postgraduate or PDD is an important investment, so ISEB offers different payment methods to its students, helping in the financing of the studies:Cash with debit / credit card.
Payment by installments, we finance your studies without entry or interest.If you are a company, we have special financing conditions.