Master's degree in marketing and commercial management
VIU - Universidad Internacional de Valencia
Key Information
Campus location
Valencia, Spain
Languages
Spanish
Study format
Distance learning
Duration
1 Year
Pace
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Tuition fees
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Application deadline
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Earliest start date
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Introduction
There are Scholarships and Aids options
Current markets draw a new reality of emerging paradigms associated with new groups of consumers, with new patterns of behavior and their way of relating. Currently marketing is essential in the design of successful business strategies.
Definition of the program
This master's degree is an opportunity to learn the keys to how new markets operate, how new consumers behave and what is the leadership role that new marketing managers must adopt to achieve business success in a context like the current one.
What makes this master unique?
- Collaborations with companies of national and international prestige.
- Global vision of the international market.
- Training of business leaders.
- Technological Management of Marketing and Digital Marketing.
- International faculty with extensive academic and research experience and marketing managers in companies.
- Labor outcomes with high demand index
Professional outings
These are some of the professional opportunities that our graduates can get after completing this master:
- Category Manager
- Marketing Consultant
- Commercial address
- Marketing direction
- Expansion Director
- Export Director
- National Sales Director
- Product Manager
Admission profile
Aimed at all those graduates who need knowledge of marketing management, financial control and business management and want to acquire skills and work tools that allow them to assume greater challenges and responsibilities in their respective fields of work.
The recommended entry profile is that of students who have completed their undergraduate, bachelor or bachelor's degree in the areas of economics and business and related fields (they are considered related, and therefore have access to the master's degree, those higher degrees they have in their curriculum a minimum of 24 ECTS related to the economy and the company).
These related qualifications will be valued by the coordination of the degree and the Admission Commission, after the study of the files, will determine the training complements that the student will have to take (maximum of 24 ECTS).
The training complements will include the following subjects:
- Financial Accounting
- Marketing fundamentals
- Human resources management
- Fundamentals of administration and business management
- Financial management
- Organization and internal management
The subjects that will be offered as training complements have been taken from the Graduate Studies in Business Administration and Management of the International University of Valencia (official title, published in BOE on August 12, 2014).
Access Requirements
The requirements of access and admission to the official Master's studies of the International Valencian University are established in accordance with article 16 of Royal Decree 1393/2007, which establishes the organization of official university education.
They will be able to access the official university studies or those belonging to the Master, who meet any of the following requirements:
- In order to access official master's degrees, it will be necessary to hold an official university degree in Spain or another one issued by a higher education institution of the European Higher Education Area, which authorizes the issuer of the degree to access Master's degrees.
- Also, graduates may access according to educational systems outside the European Higher Education Area without the need for homologation of their degrees, after verification by the University that they accredit a level of education equivalent to the corresponding official Spanish university degrees and that empower in the country issuing the diploma for access to postgraduate education. The access by this way will not imply, in any case, the homologation of the previous title that is in possession of the interested party, nor its recognition for other purposes than that of studying the Master's degree.
The title may have additional specific access requirements, which you can consult on the information page of each of them.
Access to Official Master VIU (Spain and EU)
MU Training Complements in Marketing Management and Commercial Management