MicroMasters Programme in Digital Product Management (Boston University)

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Programme Description

MicroMasters Programme in Digital Product Management (Boston University)

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Product Manager is one of the hottest positions in the emerging digital economy. The Product Manager is essentially the “CEO” of a digital product. They understand and articulate needs; set up roadmaps, plan and coordinate the development process; champion and launch products and oversee the product lifecycle. They are the implementers of ideas in digital business innovation. In this Product Management MicroMasters program, you will gain hands-on experience in:

  • Creating product roadmaps
  • Taking products from initial concept through user research, co-creation, and rapid prototyping
  • Agile and lean management practices for creating software and digital products
  • Social media and market testing methods
  • Applying perspective from best practices in platform-based strategies.

The MicroMasters program concludes with two courses that leverage object-oriented thinking, digital process capabilities, and data analytics tools to build “boundary-spanning” skills in running, measuring and adapting strategic experiments that may lead to novel products, business models, and market growth.

  • Average Length: 6-8 weeks per course
  • Effort: 4-8 hours per week, per course
  • Number Of Courses: 5 Courses in Programme
  • Subject: Engineering, Computer Science, Business & Management, Economics & Finance, Data Analysis & Statistics
  • Institution: Boston University
  • Institution Offering Credit: Boston University
  • Language: English
  • Video Transcripts: English
  • Price (USD): Free to try or pursue the MicroMasters credential for $1000

Job Outlook

  • The average salary for Digital/Software Product Managers is $106,166. (Source: Burning Glass )
  • Career prospects include roles such as Product Manager, Product Life Cycle Manager, Marketing Manager, Product Line Manager, Innovation Team Lead, Entrepreneur, Director for Products, Business Development, Business Strategist

What You'll Learn

  • Understand the principles and processes for developing product roadmaps
  • Tools and methods for generating and validating user needs, ideas, co-creation and mapping the findings into product and market requirements and positioning documents
  • Techniques for oversight of agile development, rapid prototyping, experimentation and risk management with object-oriented development, data and analytics based tools sets
  • Techniques for planning, oversight, and launch of products and software, including tracking and system level optimization of social media metrics
  • Life cycle management of products and services including versioning and pricing
  • Techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers)
  • Understand the variations in the product management practices across different organizations and emergent digital markets
  • Alternative ways to drive digital business innovation in your company

How To Earn The MicroMasters Credential

Complete and successfully earn a Verified Certificate in all 5 MicroMasters courses.

Take Your Credential To The Next Level

You can combine your MicroMasters credential with on-campus work at Boston University’s Questrom School of Business to earn a Master of Science in Digital Innovation (MSDi) degree. Learners who successfully earn the MicroMasters credential are eligible to apply to the MSDi program with no need to take the GMAT or GRE test. Learners who have earned a MicroMasters credential would be credited for 8 academic units (32 units are required for graduation with the stand-alone MSDi degree). The MicroMasters certificates and MicroMasters courses open other avenues of opportunity at Questrom School of Business. You can pursue our full-time Master of Science in Digital Innovation (MSDi) graduate degree program. Your MicroMasters certificate waives 25% of the degree requirement making this an exciting seven-month program. Or you may want to consider combining a MicroMasters course with our Questrom Executive Leadership Center programs. It’s up to you!

Courses

  • Product Management with Lean, Agile and System Design Thinking
  • Platform Strategy for Business
  • Social Media Marketing
  • Designing for Experimentation to Enhance Digital Business Innovation
  • Business Analytics for Data-Driven Decision Making
This school offers programs in:
  • English
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Last updated June 5, 2018
Duration & Price
This course is Online
Start Date
Start date
Sept. 2019
Duration
Duration
Price
Price
1,000 USD
Information
Deadline
Locations
USA - Cambridge, Massachusetts
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Dates
Sept. 2019
USA - Cambridge, Massachusetts
Application deadline Request Info
End date Request Info