Graduates in journalism, sociology, political science and art. And linked to marketing professionals and business communication: managers or directors of departments of marketing and communication, product managers, directors and managers of digital content, media researchers and market research, editors and anyone interested in Social Half.
How the digital identity of a company is built? What role 2.0 technologies in business communication? What roles have the community manager? Are all appropriate social networks for my company?
The revolution has meant for brands and organizations web 2.0. It has generated the need to integrate a new department and a new roles in their organisation charts. The appearance of an office of Community Management and strategic management of social networking breaks across the board in the company, affecting a large number of departments, from the Research Communication, through, among others, the Human Resources. In this situation, there is a need for well prepared professionals who can establish a strategic management process social networks and control the flow of information and opinion generated in them.
A community manager must have knowledge of the sector where you work, knowledge of economics, marketing, advertising and communication; You must know and use 2.0 technologies. and the possibilities of social networks; It must be creative, constructive and decisive; You should know energize and teamwork, and manage projects and ideas. Having the ability to integrate all this knowledge into a single strategy is not an easy task. The Graduate Community & Social Media Manager is the only degree from the University of Barcelona as community manager, and provides the keys to understanding the communicative paradigm shift and training needed to design strategic plans of social media.
If you are a professional business communication and marketing, and are interested in social media, this course is your best ally consolidarte as a professional in this emerging sector.
Specialization Diploma / Certificate in Community & Social Media Manager from the University of Barcelona.
own course designed under the guidelines of the European Higher Education Area and equivalent to 30 ECTS credits.
Three reasons to choose it
- The figure of the Community Manager and Social Media is essential for any organisation. Get trained to respond to the growing market demand for specialists in digital strategy and social networks.
- The Postgraduate provides a strategic vision of the management of online communication, where you will learn to understand and manage this area.
- We offer more than 1,600 job offers to our students, all related to Social Media, Community Manager and Digital Marketing.
Program taught in: