Who is the course for?

  • This course is for sales and marketing individuals seeking for strategies and tactics to comprehensively get prospects and quality leads.
  • Business owners, sales professionals and any individuals who are tasked with sales lead generation.

Entry Requirement:

  • This course is available to all learners, from all academic backgrounds.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment:

  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam.

Certification:

  • After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of applying for NUS Extra Discount Card;
  • 24/7 student support via email.

Career Path:

The Prospecting and Lead Generation Diploma Course is a useful qualification to possess, and would be beneficial for the following careers:

  • Sales Lead Generator.
  • Sales Development Representative.
  • Lead Generation Specialist.
  • Corporate Sales Manager.
  • Lead Generation Sales Manager.

Module One: Getting Started

  • Workshop Objectives

Module Two: Prospecting

  • Make It a Priority
  • Identify Your Ideal Prospect
  • Choose Prospecting Methods
  • Make It a Habit
  • Case Study

Module Three: Traditional Marketing Methods

  • Cold Calling
  • Direct Mail
  • Trade Shows
  • Networking
  • Case Study

Module Four: New Marketing Methods

  • Social Networking
  • Search Engine MarketingEmail Marketing
  • Display Advertising
  • Case Study

Module Five: Generating New Leads

  • Become a Brand
  • Webinars
  • Blogs
  • Engaging Video
  • Case Study

Module Six: Avoid Common Lead Generation Mistakes

  • Limiting Channels
  • Failure to Provide Value
  • Failure to Connect
  • Failure to Try
  • Case Study

Module Seven: Educate Prospects

  • Content Creation
  • Stand Out from the Competition
  • Fill Customer Needs
  • Always Deliver on Promises
  • Case Study

Module Eight: The Pipeline

  • Contact
  • Meet
  • Propose
  • Close
  • Case Study

Module Nine: Follow up Communication

  • Know Your Leads
  • Move Quickly
  • Know How to Respond
  • Set Future Meetings
  • Case Study

Module Ten: Track Activity

  • Use the Appropriate Tools
  • Assess Your Advertising Sources
  • Record Information about Leads
  • Assess ROI
  • Case Study

Module Eleven: Create Customers

  • Develop Relationships
  • Show Genuine Interest
  • Be Professional
  • Show Reliability and Integrity
  • Case Study

Module Twelve: Wrapping Up

  • Words from the Wise
Program taught in:
English

See 363 more programs offered by John Academy »

Last updated June 8, 2018
This course is Online
Start Date
Open Enrollment
Duration
Request Info
Part time
Full time
Price
14 GBP
Deadline
By locations
By date
Start Date
Open Enrollment
End Date
Application deadline

Open Enrollment

Location
Application deadline
End Date