Prospecting and Lead Generation Diploma - CPD & IAO Accredited

John Academy

Programme Description

Prospecting and Lead Generation Diploma - CPD & IAO Accredited

John Academy

Who is the course for?

  • This course is for sales and marketing individuals seeking for strategies and tactics to comprehensively get prospects and quality leads.
  • Business owners, sales professionals and any individuals who are tasked with sales lead generation.

Entry Requirement:

  • This course is available to all learners, from all academic backgrounds.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment:

  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam.

Certification:

  • After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of applying for NUS Extra Discount Card;
  • 24/7 student support via email.

Career Path:

The Prospecting and Lead Generation Diploma Course is a useful qualification to possess, and would be beneficial for the following careers:

  • Sales Lead Generator.
  • Sales Development Representative.
  • Lead Generation Specialist.
  • Corporate Sales Manager.
  • Lead Generation Sales Manager.

Module One: Getting Started

  • Workshop Objectives

Module Two: Prospecting

  • Make It a Priority
  • Identify Your Ideal Prospect
  • Choose Prospecting Methods
  • Make It a Habit
  • Case Study

Module Three: Traditional Marketing Methods

  • Cold Calling
  • Direct Mail
  • Trade Shows
  • Networking
  • Case Study

Module Four: New Marketing Methods

  • Social Networking
  • Search Engine MarketingEmail Marketing
  • Display Advertising
  • Case Study

Module Five: Generating New Leads

  • Become a Brand
  • Webinars
  • Blogs
  • Engaging Video
  • Case Study

Module Six: Avoid Common Lead Generation Mistakes

  • Limiting Channels
  • Failure to Provide Value
  • Failure to Connect
  • Failure to Try
  • Case Study

Module Seven: Educate Prospects

  • Content Creation
  • Stand Out from the Competition
  • Fill Customer Needs
  • Always Deliver on Promises
  • Case Study

Module Eight: The Pipeline

  • Contact
  • Meet
  • Propose
  • Close
  • Case Study

Module Nine: Follow up Communication

  • Know Your Leads
  • Move Quickly
  • Know How to Respond
  • Set Future Meetings
  • Case Study

Module Ten: Track Activity

  • Use the Appropriate Tools
  • Assess Your Advertising Sources
  • Record Information about Leads
  • Assess ROI
  • Case Study

Module Eleven: Create Customers

  • Develop Relationships
  • Show Genuine Interest
  • Be Professional
  • Show Reliability and Integrity
  • Case Study

Module Twelve: Wrapping Up

  • Words from the Wise
This school offers programs in:
  • English


Last updated June 8, 2018
Duration & Price
This course is Online
Start Date
Start date
Open Enrolment
Duration
Duration
Part time
Full time
Price
Price
14 GBP
Information
Deadline
Locations
United Kingdom - London, England
Start date : Open Enrolment
Application deadline Request Info
End date Request Info
Dates
Open Enrolment
United Kingdom - London, England
Application deadline Request Info
End date Request Info