Social Media Strategy (Free Online Course With Diploma)
Alison Free Online Learning
Key Information
Campus location
Online
Languages
English
Study format
Distance learning
Duration
10 - 15 hours
Pace
Full time, Part time
Tuition fees
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Application deadline
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Earliest start date
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* free online course
Scholarships
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Introduction
This diploma course provides the skills you need to become an accomplished social media strategist. We study the rise of social media and explain how to conduct an audit market analysis to help you set goals and select content, channels and platforms. We investigate how to create a social media policy and integrate marketing strategies to improve your client’s brand profile. This diploma course teaches you how to use social media to get ahead.
This is a free online course with a certificate. Interested? Simply click the button and start today.
This Free Online Course Includes:
- 10-15 Hours of Learning
- CPD Accreditation
- Final Assessment
Alison Certificates
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world.
Your Alison Certificate is:
- Ideal for sharing with potential employers
- Include it in your CV, professional social media profiles, and job applications.
- An indication of your commitment to continuously learn, upskill & achieve high results.
- An incentive for you to continue empowering yourself through lifelong learning.
Alison offers 3 types of Diplomas for completed Diploma courses:
- Digital Certificate: a downloadable Certificate in PDF format immediately available to you when you complete your purchase.
- Certificate: a physical version of your officially branded and security-marked Certificate, posted to you with free shipping.
- Framed Certificate: a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with free shipping.
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Curriculum
This course traces the rise of social media over the last two decades. We show you how to conduct market analysis to better understand your customer base. We then explain how to audit social networks to identify where to spend resources with maximum return. We use practical demonstrations to illustrate the use of social listening and grading tools.
The course then discusses how to set goals and select platforms that suit your social media content strategy. We examine the role of corporate culture in defining social media marketing plans as we place social media goals in the context of organizational objectives across various platforms. We lay out the process of crafting content that meets your client’s needs step by step.
The course demonstrates how to provide feedback using social media success platforms. We explain how marketing personas work and break down how to organize customer service with examples of target audience feedback. Finally, we show you how to launch successful social media campaigns while composing the relevant documentation and schedules. This diploma course teaches you how to leverage social media into professional success. With its massive audience reach and dynamic marketing capabilities, social media offers organizations the opportunity to reach more people than ever before so sign up to make the most of this exciting new way to communicate.
Module 1
The Rise of Social Media
In this module, The Rise of Social Media, students will learn about what social media is and how it has grown. Students will start by learning what social media is and what types of social media platforms exist, from blogs to image sharing, social networks, social book marketing, video sharing, podcasts, and social news. By completing this module, students will have an understanding of where social media came from and what it is.
Module 2
Conducting Market Analysis
In this module, Conducting Market Analysis, students will learn to conduct market analysis. Students will begin by learning about the readiness assessment, which will allow them to gauge how ready the organization is to adopt social media. We will then look at the segmentation, targeting, positioning, or STP analysis. By completing this module, students will understand how to conduct a market analysis.
Module 3
Auditing Social Media
In this module, Auditing Social Media, students will learn about auditing social media, and social listening tools, and get an example of grading tools. This module will discuss the importance of social media auditing to provide a snapshot of where your organization stands in its current social media capacity and performance. By completing this module, students will understand the process of auditing social media.
Module 4
Setting Goals and Selecting Platforms
In this module, Setting Goals and Selecting Platforms, students will learn about how corporate culture relates to social media, how the goals of social media can be used to further the goals of the business, and the various types of social media platforms that you will work with as a social media strategist. By completing this module, students will understand how to set goals and select platforms for social media campaigns.
Module 5
Wide-Area Networks
In this module, Wide-Area Networks, students will learn about social media policy, the context for social media policy, and utilizing content. Students will also learn about Creative Commons, a nonprofit organization that facilitates free and easy-to-use copyright licenses that provide the public with a way to share and use protected content. By completing this module, students will be able to understand what wide-area networks are and how to use them.
Module 6
Integrating Marketing Strategies
In this module, Integrating Marketing Strategies, students will learn about brand marketing, including, contests, promotions, Google keyword planner, keyword selection, and where to use keywords. Brands encompass the identity of a company and its products and services as well as reflecting the personality of the company. Students will learn how this personality ties in with social media marketing strategies.
Module 7
Developing Effective Content
In this module, Developing Effective Content, students will learn about content marketing on social media, branded vs general content, content development, and trending content. Knowing how to best leverage content on social media means you'll understand how to make the most of your content to reach your goals. By completing this module, students will understand how to develop effective content.
Module 8
Understanding the Popular Platforms
In this module, Understanding the Popular Platforms, students will learn about understanding popular platforms, WordPress blogs, using Facebook, and YouTube, creating a YouTube channel, uploading a video, Google+, advertising on Google+, LinkedIn, the business side of LinkedIn, Twitter, and advertising on Twitter. By completing this module, students will understand the popular social media platforms that are used.
Module 9
Launching Successful Campaigns
In this module, Launching Successful Campaigns, students will learn about traditional website advertising, social media contests, online contests, social media documentation and schedules, editorial calendar tool, project management software, performance dashboard tool, and social media management tool. By completing this module, students will understand how to launch successful campaigns on social media.
Module 10
Managing the Community
In this module, Managing the Community, students will learn about the community manager role, creating a response community, the importance of voice consistency, three personality musts, social media to build community, and Pinterest. Building and managing a community successfully isn't easy, but if done right it can provide a brand with a loyal customer base.
Module 11
Providing Customer Service
In this module, Providing Customer Service, students will learn about organizational customer service, examples of feedback, and marketing personas that are used to help companies better understand their target market. Students will also learn about social media triage and online versus personal interactions. By completing this module, students will understand the process of using social media to provide customer service.
Module 12
Measuring, Analyzing and Reporting
In this module, students will learn about checking and understanding social media analytics. This module also covers gathering and analyzing statistics related to social media to better understand your audience engagement, goal value, and Google analytics. By completing this module students will have a better understanding of the how and why of social media analytics.
Module 13
The Social Media Strategist Career
In this module, The Social Media Strategist Career, students will learn in more depth about what a career as a social media strategist entails. With social media on the rise, understanding how to navigate the new, digital frontier with purpose will provide students with an edge in this new job market. By completing this module, students will understand the social media strategist career path.
Module 14
Course assessment
Program Outcome
What You Will Learn In This Free Course
- Discuss how to conduct market analysis to set social media goals
- Explain how to align social media goals with your client’s overall organizational goals
- Outline different types of social media platform
- Describe how to formulate and implement marketing strategies
- Recognize how to develop and select effective content
Complete This CPD Accredited Course & Get Your Certificate!
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Career Opportunities
Careers related to this course:
- Social Media Manager
- Travel Influencer
- Chief Marketing Officer
- Personal Branding Consultant
- Marketing Specialist
- Advertising Manager
- Public Relations (PR) Specialist
- Web Content Writer
- Content Writer