BA (Hons) Business Management (Marketing) (CMI)

Course Overview

This programme covers the major tools and theories of marketing, and how to apply them to real-world situations. Arden University’s online BA (Hons) Business Management (Marketing) will develop your communication skills and prepare you for your next professional steps.

Arden’s flexible study mode allows you to develop your business skills around your existing commitments. This programme will also equip you to gain the marketing knowledge to help take your next steps in the business world.

This programme’s is accredted by the Digital Marketing Institute, giving you accress to a huge range of resources and networking opportunities, and is officially affiliated with the Chartered Institute of Marketing's Graduate Gateway, which provides support for its members in their continued career success in the field of marketing.

Course Modules

Level 4

• Digital Skills & Professional Development (20 credits)
• Contemporary Business Environment (20 credits)
• Marketing Dynamics (20 credits)
• Introduction to Business Finance (20 credits)
• People Management (20 credits)
• Technology & Innovation (20 credits)

Level 5

• Data Analytics & Management (20 credits)
• Business Start-up (20 credits)
• Sales Management (20 credits)
• Digital & Social Media Marketing (20 credits)
• Managing Brands (20 credits)
• Consumer Insights ​(20 credits)

Level 6

• Business Transformation ​(20 credits)
• Entrepreneurship and Innovation ​(20 credits)
• Corporate Governance, Law & Ethics (20 credits)​
• Independent Study ​(20 credits)
• Global Marketing ​(20 credits)
• Marketing & Digital Strategy (20 credits)