Doctorate in Marketing

AIU’s Doctorate degree in Education goes one step further by allowing students to study and research multiple key areas of computer science to develop a unique foundation of practical knowledge and computer science theory.

Your AIU Distance Learning Doctorate program in Education will be a custom-made program, designed just for you by you and your advisor. This flexibility to meet your needs is seldom found in other distance learning programs. Our program does not require every student to study the same subjects and use the same books and other learning materials as every other student. Instead, our online Doctoral programs are designed just for you. They are individually designed to meet your needs and help you to reach your professional and personal goals.

Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? (Course and Curriculum)

Core Courses and Topics in Marketing

• Brand Equity and Customer Equity
• Relationship Building in Virtual Communities
• Consumer Relationship Management
• Web Expertise
• Information Processing in Online Environments
• Impact of Life Events on Consumer Behavior
• Service Guarantees
• Sales Management
• Marketing Management
• Advanced Topics in Retailing
• Services Marketing
• Organizational Downsizing and Outsourcing
• Retail Site Selection
• Relationship Quality
• Entrepreneurial Marketing and Sales
• Marketing Tools Foundations and Applications
• Customer Decision Making
• Direct Marketing
• Marketing on the Internet
• Strategic Marketing
• International Marketing
• Brand Marketing Strategy
• Promotion Management and Strategy
• Global Marketing Issues and Strategies
• Services and Professional Services Marketing
• Marketing Strategy
• Marketing Theory and Marketing Models
• Marketing Construct Analysis
• Advanced Marketing Research Techniques
• Multichannel Marketing Strategy
• International Brand Equity
• International Distribution Management
• Pioneering Advantage
• Corporate Social Responsibility
• Customer Satisfaction and Firm Performance
• Service Failure and Recovery

Orientation Courses

• Communication & Investigation (Comprehensive Resume)
• Organization Theory (Portfolio)
• Experiential Learning (Autobiography)
• Academic Evaluation (Questionnaire)
• The fundament of Knowledge (Integration Chart)
• Fundamental Principles I (Philosophy of Education)
• Professional Evaluation (Self Evaluation Matrix)
• Development of Graduate Study (Guarantee of an Academic Degree)

Research Project in Marketing

• Doctoral Dissertation Project
• MBM900 Doctoral Proposal
• MBM902 Doctoral Dissertation (15,000 words)
• Publication: Each Doctor of Marketing graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.