B.S. Business Administration – Marketing
Columbia Southern University
Key Information
Campus location
Online USA
Languages
English
Study format
Distance learning
Duration
120 hours
Pace
Part time
Tuition fees
USD 245 / per credit
Application deadline
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Introduction
Whether the focus is on products or services, marketing is a field that is crucial to the success of any organization that seeks to sell. Columbia Southern University’s online Bachelor of Science in business administration with a concentration in marketing teaches students how to understand consumers’ wants and needs and develop marketing tactics that fulfill them. The degree program covers various marketing topics, including consumer behavior, research, strategic marketing, advertising, and more.
Program Description
The Bachelor of Science in Business Administration (BSBA) degree program equips graduates with a knowledge of business theories, policies, and procedures that prepares them to assume a responsible position within the business world. In addition to fundamental business and management procedures, graduates acquire skills in decision-making, problem-solving, and leadership.
