Business & Entrepreneurship: Fashion, Media & Creative Industries Online Course

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This Fashion, Media & Creative Industries Online Course is designed for anyone with an interest in exploring entrepreneurship and starting their own business in the fashion, media, and/or creative industries. Perfect for those wishing to investigate what is involved in developing new ideas, strategic planning, understanding the current marketplace and what it takes to identify and introduce a concept that engages with a select target audience.

The course provides second to none industry insights, key market trends, creative theory, business types and ethical practice, innovation and leadership traits. With an integral focus on how to establish a clear business idea and go to market plan, you will also learn; how to recognise opportunities and research the potential of a business concept, who the main competitors of that business might be, how to write an effective business proposition and deliver a pitch.

Every week there will be a range of activities for you to complete.

By the end of the course, those who complete and pass all the course tasks and assessments will receive a Condé Nast Certificate of Achievement.

Upon successful completion of the course you will have gained:

• a broad introductory knowledge of business and concept development,
• how to research the potential of a new business idea,
• start a creative/fashion business,
• how to write a good business plan,
• how to recognise and target a chosen audience,
• pitching and selling a business idea.

This course will act as a good stepping stone on to other Condé Nast courses at higher levels.

Why choose this course?

The Conde Nast College has unrivalled access to the best and brightest minds in the industry, including the teams at Vogue, Wired, Glamour, GQ and a host of other Condé Nast titles. The College is in the elevated position of being able to combine academic excellence with unrivalled links to the fashion and media industry. This creates a unique educational environment for students to thrive in.

After this course, you will be able to:

• Demonstrate a basic understanding of how to work toward starting a new fashion, media or creative industries business.
• Identify the key elements of a good business model, identify opportunities, recognise a target market and write a business plan.
• Acquire an introductory understanding of ethical business considerations related to the fashion and the creative industries.
• Recognise key fashion, media and creative industries entrepreneurs.

Course Structure

The course is entirely online and lasts six weeks with 6-7 hours of online activities each week along with guidance and advice on what to read, watch, and listen to.

The course is interactive, multimedia-driven, and academically-rigorous, delivered by expert academics and industry professionals.

Course Schedule

The course learning activities can be accessed at any time and own pace.

Each week will have a set of activities that will need to be completed before the learner can proceed to the next week.

Most of the lectures are narrated, pre-recorded lectures by our academics and industry contributors. These can be watched multiple times and at any time within the week that they are set.

• Week 1 Ideas, Ideation & Design Thinking for Entrepreneurs
• Week 2 Entrepreneurship as Business Strategy/ Business Purpose, Mission, Vision & Values
• Week 3 Recognise and Reach Your Audience/ Marketing Research, Marketing Strategy & Brand Communication
• Week 4 Market Research & Positioning / Business Innovation, Business Models and Business Plans
• Week 5 Finance & Pricing Strategy/ Ethics, Diversity, Inclusion & Equality
• Week 6 Your Business Plan / The Future of the Fashion & Creative Industries

Live Sessions

There will be two live events per week scheduled to accommodate any time zone. Recordings of the events will be available after and can be watched at any time.