MBA in Marketing

The MBA in Marketing aims to train managers in the areas of marketing and strategy to work in organizations of different sizes and sectors, favoring the development of a vision of market trends that leads to efficient managerial decision-making and the development of managerial attitudes compatible with the philosophy of focusing on the market, ethics and corporate responsibility.

what will you learn

The curriculum of subjects is based on a curriculum that encompasses the main marketing aspects, culminating in the elaboration of a marketing plan, in which the student applies the theoretical and practical knowledge built in the classes.

Marketing strategy

• Fundamentals of Marketing
• Strategic marketing
• Technology Applied to Marketing and Big Data
• Marketing Research
• Consumer behavior
• Neuroscience Applied to Marketing

Marketing mix

• Product and Branding
• Services Marketing
• Customer Experience
• Shopper Behavior and Omnichannel
• Communication and Digital Marketing
• Price Management

Management skills

• Marketing Metrics
• People Management and Management Skills
• Fundamentals of Financial Management
• Finance Applied to Marketing
• Innovation and Agile Methods
• New Business Models and Startup Mindset
• Environment, Social & Governance (ESG)

Thought Consolidation

• Business Games (Markstrat or Simulator)

Marketing Plan - Applied Completion Project (PCA)

Expand, organize and deepen the knowledge of the main concepts involved in the elaboration of a marketing plan. Enable the assimilation and ordering of knowledge about the process of elaborating a marketing plan.

With the supervision of an advisor professor, the student will develop a project with practical application of the theoretical references and methodologies addressed throughout the course, which can be applied in their workplace or even aimed at entrepreneurship.

*At the end of the course, students will present the course conclusion work (TCC) in person to a panel of professors. The presentation takes place at one of the ESPM units, in São Paulo, Rio de Janeiro or Porto Alegre.

alumni profile

Graduates of the MBA in Marketing are expected to have the following qualifications:

• Analyze factors in the marketing environment that affect an organization's business and identify opportunities for performance improvement
• Develop consistent marketing strategies and actions that generate competitive advantages for the organization and that are meaningful to customers.
• Manage cross-functional teams, encouraging their development with ethical and responsible attitudes in people management processes.
• Analyze data and results objectively
• Select, propose and implement marketing metrics appropriate to the context of each business and company.

for whom it is intended

Aimed at graduates in any area of knowledge and at entrepreneurs who work or need to deepen their knowledge in the marketing area, aiming to broaden their perspectives of analysis of business situations and decision-making.