Branding Now Course
Future London Academy
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
Distance learning
Duration
6 hours
Pace
Part time
Tuition fees
GBP 1,190 / per course
Application deadline
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Earliest start date
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Scholarships
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Introduction
The Ultimate Course on Brand Design & Strategy for Senior Creatives
This practical online course has EVERYTHING you need to create brands that stand out. Taught by incredible ex-Wolff Olins, ex-Design Studio experts.
From developing a strong brand strategy, story and visual identity, to leading the team and launching the brand into the world. We’ve covered it all.
Ideal Students
The course is for:
Creative Directors, Brand Managers, Senior Designers and Design Teams
Program Outcome
You will learn
- What you need to have in place to create a successful brand strategy
- How to build a brand story that will resonate internally
- What are the crucial strategic workshop exercises
- How to create holistic systems
- How to guide designers and give the right feedback at the right time
- What makes a good symbol and strong visual identity
Curriculum
Session 1. How to build a brand story that will resonate internally
- Who to engage in the process.
- What are the crucial workshop activities that you need to do?
Session 2. Off the beaten track, strategy beyond the purpose
- Aspects of strategy beyond purpose — brand architecture and product vision.
- How to get people to set and follow a vision and purpose for your brand's product.
Session 3. How to create a visual identity that doesn’t follow the pack
- Logo. What makes a good symbol and what does it take.
- How to guide designers and give the right feedback at the right time.
Session 4. Creating a system so that the brand works and can be replicated
- How to create a holistic system.
- Ways to implement a brand (digital guidelines, digital toolkits)
Session 5. Launching the brand to the world
- The process of rolling out a brand and how to coordinate all of the different teams to make it happen.
- Brand roadmap workshop.
Session 6. Leading the team.
- Help teams make incredible work and stay happy
- Project set-up, briefing and kick-off
- Teamwork and dealing with team issues.