MBA Digital Marketing and Management

The MBA - Digital Marketing and Management course provides students with deeper knowledge and understanding of the theoretical foundations and current developments in the field of digitization in marketing. The students get to know digital business models as well as agile marketing and management concepts, to examine them and to discuss them critically. One focus is on the instruments of digital communication and price policy, their application and evaluation.

The students deal with concepts for smart products and services, the agile development of innovations and digital selling strategies and learn to critically assess these concepts, their application in practice and their effects. Digitization as a challenge for companies is also highlighted, as are methods and processes in the field of online research, including key topics such as big data, predictive analytics and customer insights, taking economic and ethical aspects into account.

With the completion of an extra-occupational master's degree at Middlesex University / KMU Akademie , new career opportunities and opportunities for advancement in responsible management positions open up. The students gain a sound education in business administration and management. The focus is not on imparting theoretical knowledge, but above all on the reference to business practice. After completing the Master of Business Administration distance learning course, our graduates are equipped with the skills they need to be successful managers in the business world.

Distance learning is conducted in partnership with the highly respected Middlesex University, which will award you with your Master of Business Administration (MBA) degree. The KMU Akademie & Management AG based in Linz/Austria is responsible for the organizational handling. We are your contact throughout your studies and are available to answer any questions or concerns you may have. All study documents are available in German and can be accessed at any time on our online platform KMUnity. You can access your learning materials anytime, anywhere.

Your advantages

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• Matriculation at the highly respected Middlesex University (QAA accredited)
• Internationally recognized academic title
• Independent of time or location
• Part-time
• Accredited by the Agency for Quality Assurance through Accreditation of Study Programs (AQAS​​​​​​​)
• Module documents on online portals
• 120 full ECTS
• Language of instruction German
• Entry possible at any time
• Also possible without Matura/Abitur
• Title Master of Business Administration (MBA) can be carried out or certified

recognition

Prospective students are guaranteed that the post-secondary educational institutions are recognized according to the regulations of their country of origin and that the courses offered and any academic degrees awarded also have legal effect in the educational institution's country of origin.

The Master of Business Administration (MBA) course has been accredited by the Agency for Quality Assurance through the Accreditation of Courses (AQAS).