Bachelor in Marketing (Hons)
London School Of Design And Marketing
Key Information
Campus location
London, United Kingdom
Languages
English, Spanish, Portuguese
Study format
Distance learning
Duration
27 Months
Pace
Full time
Tuition fees
GBP 11,385 *
Application deadline
Request Info
Earliest start date
Request Info
* £ 3,795 per stage (3 stages) - enrolment fee: £180
Introduction
We are a UK based provider of online education, accessible worldwide in 3 different languages.
Why a Bachelor's Degree in Marketing?
In a global and highly competitive age, companies need to set themselves apart and acquire specialized human resources. This need increases the search for highly qualified professionals with advanced marketing knowledge, strong skills in problem-solving and strategic and creative thinking.
London School of Design and Marketing's Bachelor in Marketing will be a major step in your career, providing you with three key tools:
- Knowledge: acquiring strong knowledge regarding concepts, tools, models, and practices;
- Skills: ability to create, plan, implement and lead successful projects;
- Attitude: development of personal key attributes, such as strategic thinking, methodology, autonomy, flexibility, and confidence.
LSDM's Bachelor's degree in Marketing is exclusively online and is available in English, Spanish and Portuguese.
London School of Design and Marketing: Where Passion Becomes a Profession
Teaching Staff
Our teaching staff are composed of qualified, experienced teachers who are experts in their field. Besides holding a Doctorate degree, they have well-established professional careers, bringing together their academic expertise and knowledge of the job market.
Tutor Centre
LSDM's students are supervised on a weekly basis through a Tutor Centre composed of a team of specialized tutors in Marketing, with Master's degrees and several years of proven experience. Our Tutor Centre is also available in English, Spanish and Portuguese.
Curriculum
Overview of the Course
Introduction
Our BA in Marketing takes the leading edge in creative thinking in order to find new solutions in the world of marketing management. LSDM's students will learn indepth about marketing practices in corporate contexts. Its highly practical component will show you how to create a framework of marketing management strategies, and analysis and evaluation processes and techniques.
Learning Skills
Our Bachelor in Marketing prepares professionals for several areas of marketing and management, offering an advanced and comprehensive higher education, coordinated and supported by the latest developments in the scientific and technological fields. The course plan for LSDM's Bachelor's degree in Marketing has been developed and divided into 3 separate stages:
Stage 1
The first stage, which corresponds to the first year, aims to equip students with the knowledge and understanding of concepts, tools, and models in the key areas of marketing. You will look at new ways to define business concepts and problems related to marketing management as well as apply research tools and methods by developing the following skills:
- Deep understanding of the concept of marketing, its reach and relevance nowadays;
- Integration and understanding of current management models, based on the DDA (Diagnostic, Decision, Action) trilogy;
- The identification of windows of opportunity</strong>, based on a solid diagnostic;
- The balance of diagnostic and marketing strategy;
- Calibration and strategy decision-making, articulating goals, segmentation, focus, positioning, and marketing-mix;
- Plans of action focused on execution principles, centered on the satisfaction of individuals and organizations and at the same time consistent with the environment and corporate goals.
Stage 2
The second stage, will focus on planning, leading and concluding projects. You will develop research skills and be able to build reports on data, ideas, findings and/or recommendations, prepare quality presentations, use statistic tools to collect, analyze and interpret data, use opportunities for personal development and experiment with new ideas and behaviors.
Stage 3
The third and final stage, brings together the knowledge learnt in previous course units so that you can progress with self-confidence, realism, and entrepreneurship. LSDM's students will develop their final course project through learning the following skills:
- Flexibility: ability to manage different projects and perspectives;
- Confidence: faith in their own skills and performance;
- Realism: making a quick assessment of their own skills;
- Entrepreneurship: ability to develop and sell an idea, product or business;
- Having an open mind and international thinking, developing a proactive behavior
Structure
Our Bachelor's degree in Marketing is 100% online, designed for flexible learning, without a fixed timetable. In other words, LSDM's students can define when or where they can access our contents. Only the final assignments and specific presentations will be scheduled in a fixed timetable.
In about 30 months, LSDM's students will have completed our Bachelor's in Marketing accredited by the University for the Creative Arts (UCA), one of the top creative universities in the UK.
Teaching and learning methods used in this course:
- Taught in English, Spanish and Portuguese
- Course with 3 levels and a total of 26 curricular units
- The units’ content is asynchronous and organised by weekly topics
- 24 hr access to the content whenever and wherever you want
- Our Tutor Centre functions as a support and interaction tool for our students
- Online resources (such as lectures, seminars and discussions, tutorials and feedback sessions, forums, online discussion groups and practical exercises).
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Ideal Students
Our Bachelor's Degree in Marketing is intended for students, professionals, managers, and entrepreneurs with ambition or an established career in the marketing industry. Students will have the opportunity to work in communication agencies, product development or services, market research, digital marketing and advertising, taking on the roles of marketing managers, creatives, client managers, business managers, among others.