Msc Strategic Marketing

Gain insights into the world of marketing, with its ethical and societal implications.

You’ll study core marketing areas in-depth, including market research, buyer behaviour, branding and analytics.

You also cover the principles of design, creativity and innovation as well as global marketing management. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

Key facts

• Fully recognized and globally accepted Degree.
• Our Course is most relevant and designed as per the needs and requirements of today businesses world over.
• With the advantage of studying on the job, anytime and anywhere, you get cost advantage and same degree which is given to full time students at the university campus.
• Easy and affordable payment plans

Why choose this LSPM?

• Your qualification is recognized and accepted world over.
• Our curriculum helps you to develop critical thinking, exceptional management knowledge and cultural awareness.
• Experience online-time study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
• Be part of an elite cohort of talented business students, and develop a valuable and influential global network using LSPM online community.

MSc Strategic Marketing consists of 6 mandatory units & disseration work for a combined total of 180 credits.

Mandatory Units

Stage 1 (Level 7 Diploma stage - 120 credits)

• Contemporary Issues and Principles of Marketing (20 credits)
• Consumer Behaviour and Market Communications (20 credits)
• Digital and Social Media Marketing (20 credits)
• Contemporary Challenges and Strategic Marketing (20 credits)
• Strategic Brand Management (20 credits)
• Marketing Research Project (20 credits)

[Successful completion of Stage 1 leads to progression to Stage 2]

Stage 2 (University stage)

• Dissertation Project

[Successful completion of Stage 2 leads to award of Degree by the university]

Assessment and verification

All units within this qualification are internally assessed and externally verified by the awarding body. The qualifications are criterion referenced, based on the achievement of all the specified learning outcomes.

To achieve a ‘pass’ for a unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.

The objective of this programme is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities.