NeuroMBA

Term 1

Module 1: Neuromarketing Key Principles & Sensory Perception

Acquire a practical understanding of marketing by scientifically exploring how the brain and mind of the consumer function.

Module 2: Neuroscience Applied to Business

Learn the functional basis of the brain and nervous system to better understand consumer behavior.

Module 3: Neuro Leadership

Understand how key brain areas function and apply this knowledge to address leadership's most disruptive challenges.

Term 2

Module 1: Neural Basis of Consumer Behavior

Learn how the brain responds to marketing stimuli to understand and influence consumer behaviour.

Module 2: Project Management, Startups, KPI

Master the discipline of planning, executing, and controlling tasks to achieve specific goals within constraints such as time, budget, and resources.

Module 3: Digital Neuromarketing & E-commerce

Apply neuromarketing principles to the digital world (websites, social networks) for a better understanding of customers' needs.

Term 3

Module 1: Neurosales (Consumer Behavior)

Decision-making models, neuropsychology of sales, and neuromarketing case studies.

Module 2: NeuroBusiness

Explore neuroeconomics and business strategy, neuro business ethics, and neurostrategic planning.

Module 3: Accounting and Microfinance

Understand and apply accounting decision-making by integrating insights from psychology and neuroscience with finance theories.

Term 4

Module 1: Behavioral Economics

Learn how the brain responds to marketing stimuli to understand and influence consumer behaviour.

Module 2: Neural Networks in Business Forecasting

Explore recent advances in applying neural networks to business forecasting for researchers and practitioners.

Module 3: The Social Brain in the Organization

Understand how organizational culture affects workplace performance by examining the brain activity of individuals at work.

The 21 best MBA Masters in Barcelona

If you are looking to expand your knowledge in business administration and management, Barcelona is an excellent option to study for an MBA Master. At topbarcelona.es we have compiled the 21 best MBA Masters in the city so that you can choose the one that best suits your needs.

In these MBA Masters, you will be able to acquire skills and knowledge in leadership, finance, marketing, and strategy, among others. In addition, many of them offer the possibility of doing internships in internationally recognized companies.

Before choosing a study program, it is important to consider aspects such as duration, cost, reputation of the school, admission requirements, teaching methodology and possible agreements with companies and universities.

Below is a list of some of the services you can find at the MBA Masters in Barcelona:

• Training in management and leadership skills.
• Possibility of doing internships in recognized companies.
• Focus on innovation and digital transformation of companies.
• International programs with student exchange.
• Faculty with extensive experience in the business world.

At topbarcelona.es we show you the best MBA Masters in Barcelona so you can boost your professional career. Don't miss the opportunity to train in one of the most cosmopolitan and entrepreneurial cities in Europe!

• Strategic Decision-Making: Students learn to apply neuroscience to enhance decision-making and strategic planning, considering how cognitive biases and brain processes affect business choices.
• Leadership Skills: The focus is on developing leadership skills that are not just about traditional management, but about understanding the minds of team members, fostering creativity, and making empathetic, intelligent decisions.
• Innovation & Problem-Solving: Leveraging neuroscientific research, students will learn how to approach business challenges with a fresh perspective, using insights into brain function to find novel solutions.
• Ethical Considerations: There is a focus on the ethical implications of applying neuroscience in business, ensuring that students recognize the boundaries and responsibilities involved when influencing human behavior.

In short, the NeuroMBA offers a forward-thinking business education that combines science with management, providing a unique skill set that can drive leadership and innovation in today’s rapidly evolving business world.

Graduates with this degree possess a unique skill set that allows them to apply insights from neuroscience

• Business development in International organisations.
• Project Management, Neuroleadership.
• Marketing research departments.
• Risk and customer analysis roles (in banking, distance selling companies, insurance companies, etc.).
• Control and management services.
• E-commerce
• Private and public organisations (hospitals, Social Security, employment agencies, chambers of commerce, local authorities, etc.).

Targeted Professions. Upon completion of the program, you'll be well-prepared for the following professions.

• Neuro-Consultant: Advising companies on applying neuroscience principles to improve business processes and employee well-being.
• Neuro-Marketing Specialist: Designing marketing strategies based on consumer brain behaviour and preferences.
• Leadership Development Coach: Using neuroscience to train and develop leadership skills in executives and managers.
• Human Resources Specialist: Implementing brain-based approaches to enhance employee engagement, productivity, and organizational culture.
• Innovation Manager: Leading innovation initiatives by integrating neuroscience insights into product development and strategic planning.
• Behavioural Analyst: Analyzing consumer behaviour and organizational dynamics through the lens of neuroscience.
• Corporate Strategist: Developing long-term business strategies that incorporate neuroscientific findings to drive growth and competitive advantage.