Master in Communication and Political Marketing

Acquire a versatile profile with the Master's Degree in Communication and Political Marketing

The Master's Degree in Communication and Political Marketing prepares you to prepare strategic communication and marketing plans, both political and electoral as well as institutional, applying the most appropriate and current methodologies, techniques and tools.

You will develop the most appropriate communication and marketing actions to manage, position and promote the image and reputation of an institution, political party or candidate before the media and citizens. You will become a professional in political and institutional communication prepared to plan and direct electoral campaigns as well as the marketing of a political party or candidate .

In addition, the program will address current political concepts , such as soft power, globalization, fake news, cyberactivists and pressure groups or lobbies, war conflict management. What happens in the world, happens in the classroom .

Our Master's Degree in Communication and Political Marketing, recognized by the SEP, prepares you, just as it is done in the US and Europe, to function in various areas of the political environment, acquiring a versatile profile. Professionalize yourself and obtain an official title that supports your knowledge in this sector to direct press and communication offices, electoral campaigns, advise governments or legislation or create your own political consulting agency in Mexico and Latin America

Get your Diploma in "Crisis Management" from the Harvard ManageMentor program

Learn to act in situations of uncertainty, communicating clearly and connecting with your team so that it remains resilient and productive.

With this diploma in "Crisis Management" from Harvard ManageMentor you will be able to help your team recover from crises and analyze the lessons that can be drawn from them to gain new momentum.

UNIT and Harvard ManageMentor

Harvard Business Publishing Education (HBP) collaborates with UNIR so that our students can benefit from the Harvard ManageMentor program, a set of online interactive certifications and diplomas. These qualifications will improve your profile, so that it responds to current labor demands.

Methodology

For the online Master's degree it is necessary to evaluate the skills acquired during the study of it. The learning evaluation will be carried out as follows:

• Continuous evaluation (assessment test, participation and involvement by the student in forums, debates and other collaborative means and resolution of practical cases).
• online exam
• Final Research Project