Online M.S. In Data Marketing Communications
Morgantown, USA
DURATION
18 Months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
USD 820 / per credit
STUDY FORMAT
Distance learning
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
WVU developed the first online Data Marketing Communications master's degree program in the country and we remain at the forefront of education in this space. Learn how to interpret data to customize both the message and the audience. The Data program is totally online and can be completed in 18 months.
Expertise
We’ve got connections and these industry leaders not only helped to develop the curriculum, but they teach it — and they’ll become your connections, too.
Support
We’ve also got your back. From applying to the program to scheduling classes to tech support to graduation, we’re always here to help.
Curriculum
Remember how those industry leaders helped develop the curriculum? It’s on point. And when it’s not, we tweak it so that we’re always one step ahead of the industry.
Value
It’s a world-class program at a reasonable cost with lots of extras. This $24k degree puts you in a class of data marketers that the industry demands.
What is Data Marketing Communications?
Data-driven marketers analyze big data that is collected through consumer interactions and engagements. Understanding the data you have, the data you can get, and how to organize, analyze, and apply that data to improve marketing efforts is at the heart of data marketing communications. This doesn’t mean data marketers need math-heavy statistical analysis skills, rather they need the ability to interpret the audience and their behavior to develop and adjust integrated marketing strategies, assess metrics, measure productivity, and increase ROI.
Admissions
Curriculum
We're always evolving course content to meet the needs of our dynamic industry. As a Data Marketing Communications student, you will take 10 three-credit courses, totaling the 30 credit hours required for graduation. You will also progress through the program as a cohort, taking courses alongside classmates in a sequential order that pairs courses that complement one another.
Data Marketing Communications Courses
- Introduction to Data Marketing Communications
- Audience Research and Segmentation
- Brand Data Collection and Visualization
- Campaign Metrics and Assessment
- Campaign Planning and Programmatic Media Buying
- Data Management Platforms
- Message Customization
- Messaging for Customer Relationship Management
- Social Media Optimization
- Data Marketing Communications Campaigns
Program Outcome
As a Data student, you'll learn how to...
- Interpret data to customize a target consumer's exposure to advertisements and other promotional communications.
- Recognize how metrics and analysis inform marketing communications decision making.
- Demonstrate how marketing communicators use current analytic methods such as segmentation, profiling and RFM to deliver ROI for their clients.
- Recognize the roles and implications of law and ethics in marketing communications data.
- Understand how to communicate key insights gleaned from data to marketing communications decision makers and make marketing communications decisions informed by data
Program Tuition Fee
English Language Requirements
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