Online M.S. In Digital Marketing Communications

Everything is moving online. Learn how to meet your audiences where they are through SEO, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics and desktop and mobile user experiences. WVU developed some of the first online master's degrees focused on Marketing Communications and we remain at the forefront of education in this space.

Certifications and Curriculum

We’re always adapting curriculum to align with the industry, and certifications from platforms like Google, Facebook and Hootsuite are built-in to the coursework.

Expertise

Our faculty are industry leaders from across the country who helped to develop the curriculum — and they’ll be part of your network well beyond graduation.

Support

We’ve also got your back. From applying to the program to scheduling classes to tech support to graduation, we’re always here to help.

Value

It’s a world-class program at a reasonable cost with lots of extras. This $24k degree puts you in a class of data marketers that the industry demands.

What is Digital Marketing Communications?

Marketing to where audiences are and anticipating where they're heading: Digital Marketing Communications is creating a dialogue with your audience that builds a community around a brand or organization. It's all about building trust and providing customers with long-term value so that they become advocates who bring you more customers. Digital marketers must have a thorough understanding of search engine optimization, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics, always-on campaigns, and desktop and mobile user experiences. Understanding these digital marketing platforms, and using the data they provide to develop more impactful marketing campaigns is central to the WVU Digital Marketing Communications degree.