Online M.S. In Integrated Marketing Communications
Morgantown, USA
DURATION
16 up to 24 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
USD 820 / per credit
STUDY FORMAT
Distance learning
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Every organization in every industry in every part of the world needs professional communicators. WVU’s top-ranked online IMC program not only prepares you for that career, but connects you with those organizations. WVU developed the first online IMC degree in the nation and we remain at the forefront of education in this space.
Specializations
WVU offers optional IMC specializations in Creative Strategy, Data Marketing, Digital and Social Media, Healthcare, Higher Education, Management and Public Relations Leadership.
Flexibility and Support
The IMC degree is completely flexible. With more than 25 electives and a variety of schedule options, you can totally customize your education. And, we’ll help! From applying to the program to scheduling classes to tech support to graduation, we’ve got your back.
Expertise
Our faculty are industry leaders from across the country and they’re well-connected. They bring the real marcom world into your virtual classroom and will expand your network.
Value
It’s a world-class program at a reasonable cost with lots of extras. This $24k degree puts you in a class of IMC professionals that the industry demands.
What is Integrated Marketing Communications?
IMC attempts to unify all pieces of marketing communications, including advertising, public relations, direct marketing, social media and sales promotion. Integrated Marketing Communications adopts a human-centered approach where messaging caters to an audience and is consistent across all channels. When you study integrated marketing communications, you learn how to align marketing activities to ensure a constant flow of information to consumers from a variety of media. As technology continues to advance and as digital media becomes increasingly important, companies must be able to leverage those mediums to create effective and consistent marketing and messaging that connects the consumer to their brand. As a graduate of an IMC program, you not only would excel at marketing communications, but would also be able to analyze data and manage strategic project planning.
Admissions
Curriculum
We're always evolving course content to meet the needs of professionals in our dynamic industry. You will gain practical and experiential knowledge of every aspect of IMC from advertising to social media to PR to creative strategy and beyond. The curriculum consists of 1 introduction course, 3 core courses, 2 specialty courses, 3 elective courses, and 1 capstone. Choose between part-time and full-time course schedules.
Add a Specialization
With more than 25 electives to choose from in WVU's IMC program, you can truly customize your education. You may also want to consider an optional Area of Emphasis. An AOE is just another way to differentiate yourself in the job market - it's proof of expertise in a particular area. Options includes creative strategy, data marketing communications, digital and social media, healthcare communication, higher education marketing and public relations leadership. Each specialization adds 3 credits and $2,460 to the degree.
IMC Required Courses
- Introduction to IMC
- Market Research and Analysis
- Audience Insight
- Brand Equity Management
- Capstone
IMC Speciality Courses (choose 2)
- Creative Strategy and Execution
- Direct and Digital Marketing
- PR Concepts and Strategy
- Emerging Media and the Market
Electives (choose 3)
- IMC 625 Advanced Creative Concepts
- IMC 628 Applied Public Relations
- IMC 646 Augmented Reality and Virtual Reality in IMC
- IMC 626 B2B Direct Marketing
- IMC 649 Brand Evolution Strategy
- IMC 624 Cause Marketing
- IMC 617 Consumer Sales Promotions
- IMC 639 Content Marketing
- IMC 631 Crisis Communication
- IMC 621 Current Topics in IMC
- IMC 634 Digital Storytelling
- IMC 643 Digital Video Production
- IMC 645 Diversity and Inclusion in IMC
- IMC 633 Entrepreneurship in IMC
- IMC 648 Executive Communications and Leadership
- IMC 623 Global Brand Communication
- IMC 627 Healthcare Marketing
- IMC 647 Higher Education Marketing
- IMC 693 Influencer Marketing
- IMC 637 Internal Brand Communication
- IMC 614 Media Analysis
- IMC 629 Mobile Marketing
- IMC 622 Multicultural Marketing
- IMC 632 Political Marketing
- IMC 638 Public Affairs
- IMC 620 Research Methods
- IMC 641 Social Media and Marketing
- IMC 630 Sports Marketing
- IMC 635 Visual Information Design
- IMC 642 Web Metrics and SEO
Program Outcome
As an IMC student, you'll learn how to...
- Demonstrate a global and multicultural awareness in the development and implementation of marketing communications strategies.
- Illustrate critical thinking, creativity and innovation in collaboration with colleagues and the completion of written assignments.
- Compare and contrast the benefits and limitations of various qualitative and quantitative research methods relevant to marketing communications.
- Recognize the roles and implications of law and ethics in marketing communications.
- Design and organize marketing communications materials in a professional manner consistent with contemporary industry-specific standards.
Program Tuition Fee
English Language Requirements
Certify your English proficiency with PTE. The faster, fairer, simpler English test, accepted by thousands of universities around the world. PTE, Do it worry-free!
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.