IEBS - Escuela de Negocios de la Innovación y los Emprendedores

Introduction

Welcome to our business school, IEBS IEBS, the School of Business Innovation and Entrepreneurship, born during the world crisis with the aim of providing a real alternative to traditional teaching model alternative. Thanks to the support of various institutions propose a new educational model based on solid values which form more responsible people to direct projects with an entrepreneurial spirit from the Innovation, Ethics, and Sustainability. An innovative concept Business School We train professionals capable of leading innovation and entrepreneurship, people, who add value to their companies, their employees and to society in general, through a new way of doing business.

About

In IEBS opt for a formation in which:

  • The use of new technologies and innovation in learning are the basis of training.
  • The use of case studies and simulations are the backbone of education, preparing students to face the real world.
  • The formal classroom learning combined with informal learning Internet teaching you how to learn and foster collaborative learning.
  • the latest trends and innovations incorporated into every area of knowledge.
  • Our teachers become your mentors, guiding and helping the student at all times and becoming an active part of the training process of the student.
  • The student participates, express their opinions and learn to analyze and to make their own decisions.

    Mission and Vision We want to be a different school of business that focuses on training based on Innovation and Entrepreneurship Our mission is to train future entrepreneurs, entrepreneurs and corporate executives to lead change and transformation in their organizations through Innovation, Entrepreneurship, Ethics, and Sustainability. In our vision, we want to be a different school of business that focuses on training based on Innovation and Entrepreneurship. Our goal is to convey to students the ability to innovate and undertake to support their projects from start to finish.

    Our Values Innovation, Entrepreneurship, Ethics and Sustainability IEBS sits on the four pillars that we believe should underpin corporate management in the coming decades:

    • Innovation: we are committed professionals and innovative companies that bring greater benefits to society
    • Entrepreneurship: support entrepreneurs and innovation are part of our founding mission. Therefore, all students of the Master and Entrepreneurs programs can participate in a campus where support and funding to the best projects are provided.
    • Ethics: we are committed to a world in which the traditional values of trust, honesty and Mutual Benefit recover
    • Sustainability: we believe in long-term business that provides a benefit to the company, employees, and society as well as being sustainable with the environment

      Social Responsibility IEBS act in accordance with our principles and values and apply to the management of the Business School.

      • IEBS follows the philosophy of sustainable development by replacing the use of paper by the electronic format by incorporating the "e-Reader" or eBook. Students can download content directly to this device.
      • IEBS offers full scholarships collaboration in its Master programs in order to promote entrepreneurship and innovation, mainly in developing countries in Latin America.
      • IEBS allocates a portion of its profits to the cooperation and development of education in developing countries.
This school offers programs in:
  • English
  • Spanish

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Programmes

This school also offers:

Advanced Diploma

Executive Digital Transformation Programme

Online Full time 200  October 2018 Spain Barcelona

We have developed the Executive Program in Digital Transformation to help managers leading the change to cope with new developments and guide the effective implementation of transformation processes from a real project of digital transformation that will enable your company develop fully in a world full of opportunities. [+]

We live in a time of great change that is transforming the way we organize, relate and even the way we live and develop in society and in organizations. In the coming years we will see how the new digital native workforce will complete the process of defining new rules of the game on the market.

The priority of any organization still survive and be able to adapt to changes as they arise. Knowing how they affect social networks, new technologies, automation, big data and machine learning, the new company connected -IoT-, new forms of organization and new channels (Internet and mobile) are imprescincibles to apply change effectively in our value chain.

The problem is that often do not know where to start and we were halfway. For this reason we have developed the Executive Program in Digital Transformation to help managers leading the change to cope with new developments and guide the effective implementation of transformation processes from a real project of digital transformation that will enable your company develop fully in a world full of opportunities.... [-]


MBA

Mbai - Master In Business Internet

Online Full time 1125  October 2018 Spain Barcelona

The MBA-i Master in Digital Business Internet and aims to train professionals with specific training capable of leading digital companies and lead change in the traditional business. This training program covers all areas of management's own knowledge of technology companies, adapting to the characteristics of the digital world, where innovation and change are decisive for the future. [+]

Digital companies need professionals with specific and multidisciplinary training that are agile, flexible and able to adapt to changes in fluid and very fast environments such as technology-based businesses and internet.

The MBA-i Master in Digital Business Internet and aims to train professionals with specific training capable of leading digital companies and lead change in the traditional business. This training program covers all areas of management's own knowledge of technology companies, adapting to the characteristics of the digital world, where innovation and change are decisive for the future.

Upon completion of the MBA-i online in Digital Business you will understand how a digitized business and be able to manage and organize to design strategies for growth, acquiring solid knowledge about business models and organization, strategic and financial planning, inbound & outbound marketing, internationalization and leadership. In addition you will learn to manage projects and develop products with agile methods and make faster decisions.... [-]


Master

Executive Master In Digital Marketing, Analytical And Ux

Online Full time 1125  October 2018 Spain Barcelona

The Master in Digital Marketing, Analytics and UX is a program designed to meet this need, the hand of great professionals who practically will teach the most advanced techniques that integrate digital marketing, structured in three phases: Uptake "Traffic Management "conversion and Usability" CRO and UX "and Measurement and Analysis" Analytical Digital ". [+]

Internet and digital media have become essential marketing channels and sales -ecommerce-. The shortage of really qualified professionals in digital marketing makes this one of the most demanded profiles, both digital native companies, such as companies in the digitization process.

The Master in Digital Marketing, Analytics and UX is a program designed to meet this need, the hand of great professionals who practically will teach the most advanced techniques that integrate digital marketing, structured in three phases: Uptake "Traffic Management "conversion and Usability" CRO and UX "and Measurement and Analysis" Analytical Digital ".

In the Master in Digital Marketing you will learn to design digital marketing strategies, optimize attracting traffic, improve conversion and user experience, developing your analytical skills to interpret the data and improve the process.... [-]


Executive Master In Social Media And Strategic Marketing 2.0

Online Full time 1125  October 2018 Spain Barcelona

In the Executive Master in Marketing, Sales and Digital Strategy will learn step by step to develop an integrated marketing plan with an overview of both conventional and digital media, making a tour of the strategic marketing and product marketing direct, relational and customers to finish with the most modern methodologies of Digital Marketing, SEO, SEM and Social Media. [+]

Throughout history marketing it has evolved from the product and customer focus, up to the age of the Internet and social networks with full customization of the marketing mix.

So all those who today want to prepare to reach management positions within the Sales and Marketing department must unavoidably formed in each and every one of these aspects.

In the Executive Master in Marketing, Sales and Digital Strategy will learn step by step to develop an integrated marketing plan with an overview of both conventional and digital media, making a tour of the strategic marketing and product marketing direct, relational and customers to finish with the most modern methodologies of Digital Marketing, SEO, SEM and Social Media.... [-]


Master In Business Creation: The Start Up Of Entrepreneurial

Online Full time 600  October 2018 Spain Barcelona

The Master in Entrepreneurship: The Entrepreneur Start Up is a unique, innovative and multidisciplinary program designed and developed by SeedRocket to help those with a strong entrepreneurial spirit who want to start a new business project. [+]

The Master in Entrepreneurship: The Entrepreneur Start Up is a unique, innovative and multidisciplinary program designed and developed by SeedRocket to help those with a strong entrepreneurial spirit who want to start a new business project.

The creation of new enterprises, analysis of the business model, marketing strategy and project finance will be the areas to be studied, with a fully practical methodology, and with the contribution of all the know-how and experience accumulated by SeedRocket mentors.

The objective of the Master in Entrepreneurship: The Start Up Entrepreneur entrepreneur is to provide the roadmap to follow the process to follow to convert a start up in a scale up.... [-]


Master In Community Management: Enterprise 2.0 And Social Networks

Online Full time 750  October 2018 Spain Barcelona

The Master in Community Management: Enterprise 2.0 and Social Networks aims to train specialists in strategic planning and management of social networks and the integration of culture 2.0 and social media in organizations in order to develop the new company. [+]

The growing professionalization of the Community Manager profile requires deep digital skills and training needed to successfully perform one of the professions most have been developed in recent years technical skills.

The Master in Community Management: Enterprise 2.0 and Social Networks aims to train specialists in strategic planning and management of social networks and the integration of culture 2.0 and social media in organizations in order to develop the new company.

The Master in Community Management prepares you to become a real specialist in the planning, design, implementation and development of strategic and tactical plans for use and business use of virtual communities and social networks in the Enterprise 2.0 and you gives advanced technical skills necessary to perform this profession.... [-]


Master In E-supply Chain Management & Logistics International

Online Full time 750  October 2018 Spain Barcelona

The Master in e-Supply Chain Management & Logistics International is structured so that the student is able to meet all the needs of management, control and monitoring of strategies focused on optimizing logistics and commercial processes internationalization of companies. [+]

International trade and transport of goods are gaining increasing role thanks to globalization and electronic commerce. Both large and small companies increasingly look outside, and not as an opportunity but as a necessity.

So the role of responsible business processes that help control, interaction with suppliers and production cycles and distribution and implementation of internationalization strategies, both conventional and through new technologies and e- commerce is essential in any company.

The Master in e-Supply Chain Management & Logistics International is structured so that the student is able to meet all the needs of management, control and monitoring of strategies focused on optimizing logistics and commercial processes internationalization of companies.... [-]


Master In Gamification And Transmedia Storytelling

Online Full time 750  October 2018 Spain Barcelona

The Master in Gamification and transmedia storytelling is presented as a complete training program that unites two complex and absolutely contemporary areas: Gamification and transmediality. [+]

The gamification and application of methods gaming world in no recreational environments is increasingly more applications and benefits in the field of business and marketing, health, education, people, etc. Why are more and more companies that bet and apply this discipline.

The Master in Gamification and transmedia storytelling is presented as a complete training program that unites two complex and absolutely contemporary areas: Gamification and transmediality.

In these virtual collaborative environments are the games that comes with various disciplines around the 4 axis design memorable experience: good stories based on decisions made by users are counted; powerful visual aesthetic chords are designed to "target group"; game elements are assembled and final implementation platform is decided.... [-]


Master In Innovative Human Resource Management

Online Full time 750  October 2018 Spain Barcelona

The Master in Innovative Human Resources Management 2.0 aims to train you and prepare you to manage the most important asset of any company: its human capital. [+]

The Master in Human Resources 3.0 aims to prepare to manage the most important asset of any company: its human capital. The program will show operating models and innovative strategies to design and manage every aspect of the Department of Human Resources under a new environment where the Internet, Web 3.0 and the changes in society and organizational have meant a transformation model in methods of selection, motivation, training, talent management and intellectual capital of a company.

The objective of the Master in Human Resource Management 3.0 is to show the application of the latest techniques of recruitment, selection, organization and motivation, as well as new practices of people management in the digital age.... [-]


Master In Management For Entrepreneurs

Online Full time 1125  October 2018 Spain Barcelona

In the Master of Entrepreneurship, created in collaboration with Seedrocket, we help you gain experience and knowledge to promote and accelerate your Startup, working within an entrepreneurial ecosystem and learning from the experience of mentors recognized that will help you develop and accelerate the growth of your company. [+]

They say that when you've already failed in a first venture are better prepared for the next. And it's true because you have gained experience and learned from your mistakes. And one of the most common mistakes that entrepreneurs are not sufficiently well prepared to resover the problems that you'll face.

In the Master of Entrepreneurship, created in collaboration with Seedrocket, we help you gain experience and knowledge to promote and accelerate your Startup, working within an entrepreneurial ecosystem and learning from the experience of mentors recognized that will help you develop and accelerate the growth of your company.

Upon completion of the Master in Management for Entrepreneurs you will be able to develop and validate your idea and business model, pose a business growth strategy and learn the skills and essential skills to succeed in a venture technology-based and Internet. We will use 100% practice methodology with which you will apply what you learn to your company.... [-]


Master In Marketing Intelligence & CRM

Online Full time 750  October 2018 Spain Barcelona

The Master in Marketing Intelligence & CRM offers a comprehensive view of transactional marketing, relationship marketing, customer marketing and sales management in key account management for professionals who want high office of decision and management within the strategy sales and marketing of a company [+]

The transformation of enterprises and market developments require that marketers have some knowledge renewed according to the new market needs.

The Master in Marketing Intelligence & CRM offers a comprehensive view of transactional marketing, relationship marketing, customer marketing and sales management in key account management for professionals who want high office of decision and management within the strategy sales and marketing of a company the end Master in marketing Intelligence & CRM will learn the keys of business management and marketing mix, research techniques and business intelligence and loyalty and maximize ROI through the Client management and key Account management .... [-]


Master In Mobile Business: Technologies, And Mobile Marketing Apps

Online Full time 750  October 2018 Spain Barcelona

Master in Mobile Business: Technologies, Apps and Mobile Marketing is an innovative program that prepares you to know in depth the potential of devices, technologies and communication channels and mobile marketing, with the aim of transferring them to business strategy to achieve competitive advantages and new opportunities for business development. [+]

Master in Mobile Business: Technologies, Apps and Mobile Marketing is an innovative program that prepares you to know in depth the potential of devices, technologies and communication channels and mobile marketing, with the aim of transferring them to business strategy to achieve competitive advantages and new opportunities for business development.

Knowing how the user behaves with a smartphone, meet new analysis variables such as geolocation, new distribution channels and marketing and new models of effective business, it is key to integrating this new technology as disruptive in the business world.

The Master of Mobile Business & Marketing provides training for professionals who want to learn to get the most out of all the opportunities the mobile environment offers organizations and entrepreneurs.... [-]


Master In Online Marketing And Web Analytics

Online Full time 750  October 2018 Spain Barcelona

The Master in Digital Marketing with specialization is a program designed to meet these needs, the hand of large industry experts, and where you will learn the basics of digital marketing and you will study some of the specific areas in which you want to deepen. [+]

There is currently a high demand for professionals to highly qualified to manage effectively the opportunities that digital marketing offers with specialized such as Traffic Manager, SEO, SEM, Community Manager, Analyst Digital, Mobile and Inbound Marketing profiles, which require training specifically due to the complexity of their duties.

The Master in Digital Marketing with specialization is a program designed to meet these needs, the hand of large industry experts, and where you will learn the basics of digital marketing and you will study some of the specific areas in which you want to deepen.

Upon completion of the Master in Digital Marketing, you will have a deep knowledge base in digital marketing can deepen and specialize in one area: Web Analytics; gamification; Mobile Marketing; Google Adwords; e-Commerce; Inbound Marketing or Digital Communication.... [-]


Master Interactive Marketing & New Media

Online Full time 750  October 2018 Spain Barcelona

The Master in Marketing Interactive & New Media make you a specialist in digital and interactive media. You will learn the basics of strategic marketing and product, new business models, the most innovative techniques and methods of interactive marketing, social media marketing and, ultimately, to make the most of the opportunities the Internet offers businesses. [+]

The Master in Marketing Interactive & New Media make you a specialist in digital and interactive media. You will learn the basics of strategic marketing and product, new business models, the most innovative techniques and methods of interactive marketing, social media marketing and, ultimately, to make the most of the opportunities the Internet offers businesses.

This master is aimed at professionals and recent graduates who want to develop their career in marketing innovative, technological or related to digital and interactive media companies. You will learn to exploit the competitive advantages of the new media through creativity and technology.

What will I learn?

Upon completion of the Master in Interactive Marketing and New Media you will be perfectly able to:... [-]


Master Web Analytics, Usability And User Experience (ux)

Online Full time 600  October 2018 Spain Barcelona

In the Master in Web Analytics, Usability and User Experience (UX) you formed to monitor, measure and improve investment company through a plan of action and continuous improvement, covering the art and science of achieving success through the data, usability and conversion to drive change in online business. [+]

The boom and professionalization of the digital sector along with increased competition in sectors such as the "mobile" or "e-commerce" force companies to monitor, measure and optimize the advertising process and buying in each of its stages, and turn each visit into a business opportunity by offering memorable experiences.

In order to solve these problems and with the sole objective of improving results emerge new professional profiles such as digital analyst and conversion optimizer (CRO) and user experience (UX).

In the Master in Web Analytics, Usability and User Experience (UX) you formed to monitor, measure and improve investment company through a plan of action and continuous improvement, covering the art and science of achieving success through the data, usability and conversion to drive change in online business.... [-]


Web Master SEO And Search Engine Optimization

Online Full time 750  October 2018 Spain Barcelona

The Master SEO and Search Engine Optimization Web responds to the strategic and tactical need for companies to introduce the SEO in your digital marketing plan in order to increase their visibility and control their organic search engine rankings. [+]

The Master SEO and Search Engine Optimization Web responds to the strategic and tactical need for companies to introduce the SEO in your digital marketing plan in order to increase their visibility and control their organic search engine rankings.

This has led to increased demand for qualified professionals in the design and implementation of SEO strategies that have a high strategic and analytical capacity and performance have updated the search engine algorithms with existing resources knowledge.

You will learn in the Master needed to run the development phases of an SEO strategy hand active professionals most recognized and thanks to a practical learning methodology where you conviertirás a professional SEO from day knowledge.... [-]


Postgraduate Diploma

Big Data Marketing Graduate

Online Full time 200  October 2018 Spain Barcelona

With the postgraduate course in Big Data Marketing we learn to meet our client to refine our marketing strategy and improve the effectiveness of our communication. To do this work on a project of Big Data in the marketing area in order to make the most of the data and transform it into knowledge through the development of mathematical and statistical analysis with the most effective technological tools. [+]

Currently more data are generated in two days throughout our history contemporanea. Massive data management is known as Big Data and is one of the fundamental keys to effective business management. According to Gartner, the market will need 4.4 million professionals trained in the area of ​​Big Data for 2017.

Managing customer data and sales can totally transform the world of marketing. It has been making great campaigns of mass communication with a single message to mass customization with a specific message for each of us with a much more relevant and effective communication.

With the postgraduate course in Big Data Marketing we learn to meet our client to refine our marketing strategy and improve the effectiveness of our communication. To do this work on a project of Big Data in the marketing area in order to make the most of the data and transform it into knowledge through the development of mathematical and statistical analysis with the most effective technological tools.... [-]


Degree In Agile Project Management With Scrum, Kanban, Lean And Xp

Online Full time 350  October 2018 Spain Barcelona

In the Graduate Agile Project Management with Scrum, Kanban, Lean and XP you will learn those agile methodologies needed to develop innovative products / services, working in complex environments, improve competitiveness and productivity and become more efficient in management and project planning. [+]

Agile project management is necessary as a response to current markets as main objective to provide guarantees to the four main demands of the industry (value, time reduction, agility and reliability) adding maximum value to the product / service, tailoring the development process to changing requirements and circumstances of the environment. In the Graduate Agile Project Management with Scrum, Kanban, Lean and XP you will learn those agile methodologies needed to develop innovative products / services, working in complex environments, improve competitiveness and productivity and become more efficient in management and project planning.

What will I learn?

Upon completion of the Graduate Agile Project Management with Scrum, Kanban, Lean and XP you will be perfectly able to:... [-]


Degree In E-logistics & Scm

Online Full time 350  October 2018 Spain Barcelona

The Graduate Certificate in e-Logistics & SCM is structured so that the student is able to meet all the needs of management, control and monitoring of strategies focused on optimizing logistics and supply chain companies both traditional and e-commerce. [+]

The management of supply chain and operations in a global world and the increasingly internationalized companies has become one of the crucial activities of any organization that exported or sold through internet.

The Graduate Certificate in e-Logistics & SCM is structured so that the student is able to meet all the needs of management, control and monitoring of strategies focused on optimizing logistics and supply chain companies both traditional and e-commerce.

The Graduate Certificate in e-Logistics & Supply Chain Management uses an innovative methodology in which you will learn through activities and actual experiences and simulated in which you will have to make decisions concerning the management of the supply chain and traceability of products and logistics and in which you are acquiring the experience that prepares you for the real world.... [-]


Degree In Multichannel E-commerce: Local, Social, Mobile

Online Full time 350  October 2018 Spain Barcelona

The Postgraduate Diploma in E-Commerce Multichannel: Local, Social, Mobile responds to the growing demand for trained professionals in the field of electronic commerce. [+]

The Postgraduate Diploma in E-Commerce Multichannel: Local, Social, Mobile responds to the growing demand for trained professionals in the field of electronic commerce.

Increasingly focused on e-commerce companies are created, existing ones are constantly growing and other traditional companies decide to jump to a multichannel strategy incorporating e-commerce in their processes. In this boom time for the sector, companies have difficulty finding qualified profiles that meet their needs.

In the Graduate E-commerce Multichannel: Local, Social, Mobile a tour through all areas of knowledge necessary to achieve a cross-sectional view of e-commerce is done. You will take a trip through the whole buying process from getting the user logs on our website and execute an order until it receives at home. In addition, you will learn to apply this knowledge to a strategy SoLoMo: Social, Local and Mobile. Hand of the most recognized professionals and through a methodology focused on learning, you will acquire the skills needed to be a professional e-commerce.... [-]


Degree In Tourism 3.0

Online Full time 350  October 2018 Spain Barcelona

With the Postgraduate Diploma in Tourism Management and Digital Marketing 3.0 will know the profiles of current digital travelers, new trends in the tourism sector and the main needs and tools to compete in the field of e-Commerce. In addition you will learn the secrets of some of the biggest success stories of online tourist enterprises. [+]

With technological changes in recent years, the tourism sector has experienced major changes both in user behavior and in the actual industry value chain. The proliferation of OTAs and metasearch engines have facilitated access of travelers to a wide range of accommodation available at the best prices on flights and all kinds of tourist services, including new value-added services.

This makes to compete in the tourism business online is no longer enough to be a good professional, but it is also imprescible know how the digital world. Online business strategies, e-commerce, digital marketing, management tools and Mobile environment are some of the many prerequisites digitally transformed a company dedicated to tourism.... [-]


Degree In Website Usability, Conversion And User Experience

Online Full time 200  September 2018 Spain Barcelona

The Graduate Web Usability, Conversion and User Experience gives you a complete and thorough training in a set of fundamental techniques that will allow you to convert visitors to your Web or App memorable experiences. We work so eminently practical usability, -CRO- conversion optimization and user experience -UX- to develop a personal action plan that meets the needs and characteristics of your business. [+]

-CRO- Optimization conversion and improving the user experience -UX- on our website, application or device are some of the most important activities in the process of any digital company with the goal of making visits memorable experiences and profitable.

The Graduate Web Usability, Conversion and User Experience gives you a complete and thorough training in a set of fundamental techniques that will allow you to convert visitors to your Web or App memorable experiences. We work so eminently practical usability, -CRO- conversion optimization and user experience -UX- to develop a personal action plan that meets the needs and characteristics of your business.

For the development of the objectives of this graduate also you learn to handle the most widely used tools in the hands of market technical specialists, in a practical way and in a real environment.... [-]


Graduate Degree In Strategic Marketing And Product

Online Full time 350  October 2018 Spain Barcelona

The Postgraduate Diploma in Strategic Marketing and Product is designed with the highest quality and rigor taking into account the current environments to train professionals who wish to apply for senior management decision and management within strategic marketing activity in organizations. [+]

The Postgraduate Diploma in Strategic Marketing and Product is designed with the highest quality and rigor taking into account the current environments to train professionals who wish to apply for senior management decision and management within strategic marketing activity in organizations.

Therefore, the two main objectives of the Postgraduate Diploma in Strategic Marketing and Product are, first, to prepare students to understand and assimilate the role of marketing in organizations, the process and the need for planning in them and know how to set and areas and relationships that implies.

And second, that students know in depth the process of decision making, planning and staging of various marketing variables within a process of coherence and synergy according to the objectives to be achieved and established from a strategic diagnosis and objective reality of the company and the environment and market in which it develops.... [-]


Graduate Growth Hacking

Online Full time 350  October 2018 Spain Barcelona

The growth hacking Graduate aims to teach you to create a culture of growth in your business. A change of attitude at the time of using digital tools as your allies, combined with the use of growth hacking funnel and tactics applicable in each of its stages with a single goal: Create Engines of Growth. [+]

The figure of Growth Hacker has become an essential profile at any startup or digital company. But the culture of this profile also being transferred to any organization for its innovative capacity and boost growth.

The growth hacking Graduate aims to teach you to create a culture of growth in your business. A change of attitude at the time of using digital tools as your allies, combined with the use of growth hacking funnel and tactics applicable in each of its stages with a single goal: Create Engines of Growth.

With this purpose in mind for the future Growth Hacker, the Graduate growth hacking is developed in three stages: diagnosis, optimization of growth and acceleration of growth.... [-]


Graduate In Business Management Clients

Online Full time 350  October 2018 Spain Barcelona

The Postgraduate Diploma in Business Management Client is designed around the highest quality and rigor and taking into account the current environments to train professionals who wish to apply for senior management decision-making and management in the strategic and business organizations. [+]

The Postgraduate Diploma in Business Management Client is designed around the highest quality and rigor and taking into account the current environments to train professionals who wish to apply for senior management decision-making and management in the strategic and business organizations.

Its program is developed from a modern, innovative and remote viewing of traditional trade teachings and techniques of fashion baseless and clear strategies. We offer a program where we do not pretend that students learn many theories and definitions, but the student leaves the school as a marketing professional.

Therefore, the two main objectives of the Postgraduate Diploma in Business Management Customers are, first, to prepare the student for insight into diagnostic processes, strategies and actions to be carried out in the customer base, supported by the knowledge of new organizational models, techniques and tools that have been developed from this need and strategic objective for organizations.... [-]


Graduate In Communication And Digital Journalism

Online Full time 350  October 2018 Spain Barcelona

The Certificate in Communication and Journalism Digital responds to the new needs of specialization of journalists and media professionals, following the change in the environment following the development of the Internet, social media and new communication platforms. With an innovative methodology, you learn from your own environment empendimiento or online blog, where you will be applying everything you learn while you develop a real project team receiving mentoring from leading experts in the middle. [+]

Today the information is no longer conceivable without the existence of the Internet. Most media and communication offices have an online division, but there are still many shortcomings as regards how to direct communication through digital information.

So the market demand professionals who know digital tools, understand consumer behavior in this channel and are extensively trained in digital skills.

The Certificate in Communication and Journalism Digital responds to the new needs of specialization of journalists and media professionals, following the change in the environment following the development of the Internet, social media and new communication platforms. With an innovative methodology, you learn from your own environment empendimiento or online blog, where you will be applying everything you learn while you develop a real project team receiving mentoring from leading experts in the middle.... [-]


Graduate In Digital Marketing And Community Management

Online Full time 350  October 2018 Spain Barcelona

In the Postgraduate Diploma in Digital Marketing and Community Management you will learn the basics of digital marketing, new business models, the most innovative techniques and methods of digital marketing such as SEO, SEM, PPC, Display Advertising, Email Marketing, Social Media, Social Ads and Creativity to take full advantage of the opportunities the Internet offers businesses. [+]

Today companies are not immersed in the new techniques of digital and interactive marketing and have no presence on social networks are at a distinct disadvantage compared to those who innovate and adapt their models and strategies to the new environment of communication with projection higher Internet.

But not enough to be present on the network. You must have all the knowledge, tools and techniques so that our presence in the virtual environment and online marketing strategies that we make are really effective and become a true value for the company.

In the Postgraduate Diploma in Digital Marketing and Community Management you will learn the basics of digital marketing, new business models, the most innovative techniques and methods of digital marketing such as SEO, SEM, PPC, Display Advertising, Email Marketing, Social Media, Social Ads and Creativity to take full advantage of the opportunities the Internet offers businesses.... [-]


Graduate In Human Resources And Innovative Management 2.0

Online Full time 350  October 2018 Spain Barcelona

The Postgraduate Diploma in Human Resources and Innovative Management 2.0 merges the latest técnias talent management with the integration of new technologies in the company. You will learn to integrate management personnel to apply new models of business communication and managing conflicts arising in a company. [+]

The Postgraduate Diploma in Human Resources and Innovative Management 2.0 merges the latest técnias talent management with the integration of new technologies in the company. You will learn to integrate management personnel to apply new models of business communication and managing conflicts arising in a company.

The graduate will teach from the integration of online tools applicable to human resources management to ethical values ​​and social responsibility as essential in today's businesses.

Developed in collaboration with the prestigious average specializing in human resources and the management rrhhmagazine.com, this program trains you in managing the most important asset of any company: its human capital.... [-]


Graduate In Inbound Marketing & Branded Content

Online Full time 350  October 2018 Spain Barcelona

Inbound Marketing is a methodology that works in a coordinated manner a large number of online marketing tactics such as email marketing, blogging, SEO and social media, among many others, and which aims to help users find you and support them in the buying process with the right content. [+]

The saturation of media and channels make traditional advertising is becoming less effective and more expensive. Besides the most sophisticated users reject this type of conventional advertising they consider intrusive and very relevant.

The goal of advertising is no longer find new clients but your future customers find you easily. So it is much more profitable to invest in building your own network of attraction and that is where the Inbound Marketing comes into play. Inbound Marketing is a methodology that works in a coordinated manner a large number of online marketing tactics such as email marketing, blogging, SEO and social media, among many others, and which aims to help users find you and support them in the buying process with the right content.... [-]


Graduate In International Trade

Online Full time 350  October 2018 Spain Barcelona

The Postgraduate Diploma in Marketing and International Trade is structured so that the student is able to define, manage and implement the marketing strategy and internationalization of traditional or digital company in all its stages. In addition, you meet the necessary steps to improve your negotiation skills tools, learn to analyze and identify business opportunities abroad and execute the best strategy for each case. [+]

With the boom of globalization, foreign trade is increasingly important to the success of companies and their international expansion time. It is therefore that training in Marketing and International Trade is having such an important role in today's market.

The Postgraduate Diploma in Marketing and International Trade is structured so that the student is able to define, manage and implement the marketing strategy and internationalization of traditional or digital company in all its stages. In addition, you meet the necessary steps to improve your negotiation skills tools, learn to analyze and identify business opportunities abroad and execute the best strategy for each case.

The Postgraduate Diploma in Marketing and International Trade uses an innovative methodology in which you will learn through activities and actual experiences and simulated in which you will have to make decisions regarding the marketing, internationalization of the company and the management of foreign trade and in which you are gaining the experience that prepares you for the real world.... [-]


Graduate Recruitment And People Management In The Digital Age

Online Full time 350  October 2018 Spain Barcelona

The Graduate HR 3.0 and Managing People in the Digital Age aims to prepare to manage the most important asset of any company: its workers. [+]

The way people and businesses interact is changed and professionals and managers working in the field of human resource management must be updated and understand how knowledge networks and networking work, new techniques of recruitment and innovation in personnel management to attract, retain, motivate and develop them to the employer branding.

The Graduate HR 3.0 and Managing People in the Digital Age aims to prepare to manage the most important asset of any company: its workers.

As a student of Graduate Recruitment and Personnel Management in the Digital Age, you will make a training tour of organizational models required by companies today, trends in the selection and management of talent, new training models in the digital environment and the most innovative leadership techniques in order to lead the digital transformation.... [-]


Graduate Web Analytics And Analysis Techniques

Online Full time 350  October 2018 Spain Barcelona

The Graduate Web Analytics and Analysis Techniques responds to the need for companies to monitor, measure and improve their investments through data collection on their website going beyond monitoring and reporting activity, embracing art and the science of success by web analytics to drive change in online business. [+]

The boom and professionalization of the digital sector along with increased competition, forcing companies to monitor, measure and optimize the advertising and buying in each of its stages process.

In order to solve these problems and with the sole objective of improving results arises the new professional profile ANALYST Web.

The Graduate Web Analytics and Analysis Techniques responds to the need for companies to monitor, measure and improve their investments through data collection on their website going beyond monitoring and reporting activity, embracing art and the science of success by web analytics to drive change in online business.

For the development of the objectives of graduate also you learn to handle the most widely used tools in the hands of market technical specialists, in a practical way and in a real environment.... [-]


Postgrado En Traffic Management: Seo, Sem, Display Y Social Media

Online Full time 350  October 2018 Spain Barcelona

El Postgrado en Traffic Management: Seo, Sem, Display y Social Media es el primer programa que da respuesta específica en la formación de profesionales para cubrir la demanda de uno de los perfiles más solicitados en el marketing online -El responsable de dirigir tráfico a la web-. [+]

El Postgrado en Traffic Management: Seo, Sem, Display y Social Media es el primer programa que da respuesta específica en la formación de profesionales para cubrir la demanda de uno de los perfiles más solicitados en el marketing online -El responsable de dirigir tráfico a la web-.

El Postgrado en Traffic Management ofrece una base sólida de conocimiento útil con el objetivo de conocer planificar y controlar acciones para la captación de clientes online como son: SEO, SEM, Display, eMail Marketing, Social Media, Social Ads y PR Online.

Para el desarrollo de los objetivos del postgrado además aprenderás a manejar las herramientas más extendidas en el mercado de manos de técnicos especialistas, de una forma práctica y en un entorno real.... [-]


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Espíritu IEBS

Nuevas Profesiones Digitales

Bienvenida a IEBS

Sesion informativa General de IEBS. Curso 2014-2015

Entrevista a IEBS en TVE

Sesión Informativa General IEBS 2014

Sesion informativa de la 9ª convocatoria de Masters y Postgrado en IEBS Business School

A todos ellos la formación les cambió la vida - IEBS